Black Friday is here, with new deals going live every day until 11.59pm GMT on 27th November, and millions of pounds of customer savings available.

Make sure you’re getting the best deals on your Amazon purchases during Black Friday Week with these 4 shopping tips.

The shopping event includes Amazon’s best prices of the year so far on must have brands including Sony, Philips, Tefal, Levi’s, ghd, and more, as well as great deals on a wide selection of products from small businesses across the UK. Shoppers can head to now to shop the deals and chose from a range of fast and convenient delivery options.

Deals available today include:

All-new Fire TV Stick 4K Max69.99
All-new Fire HD 10 Kids tablet199.99
Echo Show 5 Kids (3rd Gen)99.99
Echo (4th Gen)£109.99
Ring Battery Video Doorbell Plus£159.99
De'Longhi Coffee Maker£956.53
Philips Airfryer£219.99
Philips Steam Iron£89.99
Finish Dishwasher Tablets£17.98
Joseph Joseph Laundry Basket
Beats Headphones£179.99
HP Laptop£549.99
Olympus Binocular

Oral-B iO3 Electric Toothbrush
Gillette Razor Blades
Aussie Shampoo and Conditioner£18.00
ELEMIS Cleanse and Glow Duo£48.00
Lindt Chocolate Truffles Box
Twinings Gift Box
Edinburgh Gin Gift Set
Jose Cuervo Especial Reposado
Disney Princess Collection
UNO Deluxe Card Game
LEGO Cosy House Toy Set
Maxi-Cosi Booster Seat
James Wellbeloved Kitten Food

Previous selling price correct as of 16/11/23

More Ways to Shop & Save this Black Friday Week on Amazon

  • 75% off National Express Tickets for Prime members
    Take That reveal one of Amazon’s biggest Black Friday Deals of 2023.
    Amazon’s best-selling Black Friday travel deal goes live today, with a 75% discount on National Express tickets exclusively for Prime members checking out with Amazon Pay between 24th November and 4th December (or until stocks last). The deal will see thousands of discounted coach tickets available to Prime members to help them reunite with loved ones for less this festive season.
  • Enjoy Extended Returns: For the 2023 festive season, most of the items purchased between November 1 and December 31, 2023 can be returned until January 31, 2024, taking the stress out of festive gifting.
Need to return Amazon gifts after Christmas? Amazon has extended the return period.

  • Find personalised deals: Amazon makes it easy for customers to find deals they’re interested in with personalised recommendations. This holiday season, customers can see a customised deals list based on items previously saved to lists, and get deal recommendations based on browsing history with Keep Shopping For.
  • Ask Alexa: Customers can get personalised deal notifications from Alexa when eligible items within their Wish List, Basket, or Save for Later go on deal, and can keep an eye on personalised deals throughout the season by saying, “Alexa, what are my deals?” They can also ask Alexa to make the purchase when a deal is available by saying, “Alexa, buy it for me.”
    Check out all the new Alexa features that make Alexa more conversational and helpful for all.
  • Support small and save big: All season long, customers can discover and shop incredible gifts from small businesses at Customers can easily filter their searches and discover products from small businesses in Amazon’s store with the Small Business search filter, while continuing to look out for the Small Business badge to shop more products from small businesses than ever before, including deals from MySweetSmile, Nutri Paw and NYK1 Secrets.
  • Explore all delivery options: You can rely on Amazon to make life easier with fast delivery on millions of items included with a Prime membership, and, as always, choose the delivery option that best suits your needs during Black Friday.
    Want in on exclusive deals and great savings for Prime Day 2024? Joining Prime couldn't be easier.
    Prime members in the UK receive unlimited One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in Greater London, Edinburgh, Glasgow, Birmingham, Bristol, Manchester, Leeds, Liverpool, and more (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day. Customers who are not yet Prime members can join Prime or start a free trial at and save big this season.

Shop more deals across every category on Amazon this Black Friday Week.