all-new Kindle Oasis
The all-new Kindle Oasis features our best Paperwhite display ever—7” screen, the latest e-ink technology, and an adjustable warm light Continue reading
Children and Amazon robotica
With robot designs ranging from a futuristic alarm clock to a medicine dispensing bot and a gadget to help blind people read, pupils have been busy getting creative at Amazon’s Development Centre in Scotland. Continue reading
KDP author Nicola May sitting on a swing, holding here newest novel: The Corner Shop in Cockleberry Bay
Best-selling author Nicola May on life, perseverance and becoming a full-time writer thanks to Kindle Direct Publishing Continue reading
An Amazon Echo sits on a kitchen counter, in front of it, a cellular phone rests against a cutting board.
Introducing a global first – Vodafone OneNumber calling with Alexa. Continue reading
Our new Amazon Women in Innovation Bursary.jpg
Amazon has announced the launch of its new Campus Challenge competition and is encouraging students across the country to sign up for the programme to be in with the chance of winning up to £10,000 for their team. Continue reading
We call our warehouses fulfilment centres because the entire process is fulfilled from start to finish – inventory comes in from manufacturers and is shipped out directly to customers.

Why Amazon warehouses are called fulfilment centres

What's in a name? Learn answers to common questions about these unique facilities.

How your package gets from Amazon's warehouse to your front door

From cargo lorries to planes, a look at how Amazon is planning the future of delivery.
We're a company of builders. Of pioneers. It's our job to make bold bets, and we get our energy from inventing on behalf of customers. Here are just some of the innovations pioneered by Amazon, and we're always looking for the next one.
Explore our innovation
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Pioneering: A passion for inventing

The world's best inventors come to Amazon to build new technologies and services that improve the lives of customers: consumers, sellers, content creators, and developers around the world.

Prime Air

Amazon Prime Air is a future delivery system that will safely get packages to customers in 30 minutes or less using small unmanned aerial vehicles.
Every day we see opportunities for business and content creators transformed through the power of the digital economy.

We run a number of programmes in the UK to help boost the revenue, reach and productivity of our small business, tech start up and content creator communities, providing practical support and shining a spotlight on their success.

More SMEs set to benefit from the digital economy in 2018

The Q4 2017 SME Growth Tracker reveals that nearly 9 in 10 SMEs expect to be selling online by the end of 2018 compared to 64 per cent of SMEs who say they sell online today.

Unlocking the digital potential of rural areas could add £26 billion a year to our economy

A new report by Rural England and SRUC, commissioned by Amazon, finds that unlocking the digital potential of rural areas across the UK could add £12 to 26.4bn annually in Gross Value Added (GVA) – equivalent to 4 to 8.8 per cent - to the rural economy and at least £15bn to rural business turnover each year.
Investing in the UK economy
Learn more about Amazon's investment in the UK.
Learn More
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Our Amazon in the Community programme seeks to help children and young people reach their potential in today’s digital world by creating a positive learning environment.
Explore how we help children and young people reach their potential in today’s digital world
  1. Amazon in the community
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About Amazon in the Community

Helping children in the UK reach their potential in the digital world.

Helping female students into STEM careers with the Amazon Women in Innovation Bursary

The Amazon Women in Innovation Bursary is helping young women from less advantaged backgrounds fulfil their ambitions of a career in innovation and technology by providing financial support.
Putting our scale and our inventive culture to work on sustainability and protecting our environment.

Our global operations footprint

Our goal is to have more than 50 fulfillment centers globally with rooftop solar installed by 2020; 15 sites are planned to be complete by the end of 2017. The solar systems in the initial deployment could generate as much as 41 MW of power.

Frustration-Free Packaging

Amazon Frustration-Free Packaging is a multi-year initiative designed to alleviate 'wrap rage'--the frustration of trying to free a product from a nearly impenetrable package.
Our company

Our mission

We aim to be Earth’s most customer centric company.

Investing in the UK since 1998

By the end of 2018, we will employ over 27,500 people with a broad range of skills across our UK Head Office in London; Development Centres in Cambridge, Edinburgh and London; our Customer Service Centre in Edinburgh; our Fulfilment Centres and Delivery Stations (including Prime Now sites) across the UK; our Fashion Photography Studio in Shoreditch; and our Amazon Web Services (AWS) UK Data Centre Region.
If you love to build, to invent, to pioneer on a high performance team that's passionate about operational excellence—you’ll love it here.

Our Leadership Principles

Our Leadership Principles aren't just a pretty inspirational wall hanging. These Principles work hard, just like we do. Amazonians use them, every day, whether they're discussing ideas for new projects, deciding on the best solution for a customer's problem, or interviewing candidates.

Career Choice

Amazon introduced Career Choice in 2014, an innovative new education programme which pre-pays 95% of tuition and associated fees for permanent employees to undertake nationally recognised courses and funds up to £8,000 over four years. So far, over 2,000 employees have participated in Amazon's Career Choice programme, from eight different countries.
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