Around 60% of Amazon’s sales come from small businesses, which sold more than 1 billion products in 2024.
Since 2000, Amazon has made its virtual shelf space available so small and medium businesses (SME) can reach hundreds of millions of customers, build their brands, and grow their business. Amazon’s investments in support logistics, tools, services, programmes, and people foster the growth of our SME sellers. The result continues to pay off for sellers and customers. Small and medium-sized enterprises continue to account for more than half of everything we sell in our online stores, and we are always innovating to help them grow their businesses—as a result, their sales continue to outpace our first-party sales. More than ever, we admire our small business partners’ entrepreneurial spirit and drive to innovate, and Amazon will continue to do everything we can to support them.
There are around 100,000 UK small and medium-sized businesses selling on Amazon, many of which are located outside of London. Small businesses selling on Amazon in the UK recorded over £3.8 billion in export sales in 2024.
The Amazon Innovation Accelerator is an exclusive initiative that invites small businesses into Amazon’s operations to understand first-hand how we have scaled. In turn, it provides small businesses in the UK with free training and unique best practice on how to innovate and grow.
More than 30,000 of Amazon’s European selling partners have already used one or more of Amazon’s generative AI listing capabilities.
How three friends turned a side hustle into a successful global fancy-dress company
Three Scottish friends launched Morphsuits by selling spandex costumes from their homes. Now, they’re a global business turning over £40m — here’s how Amazon supported them in their international expansion.
Latest Small Businesses news
Find out how to get started as an Amazon seller and set yourself up for success.
Throughout E-Commerce week, the E-Commerce Trade Commission will provide resources to help existing and new businesses find a path to exporting online.
The Amazon Small Business Accelerator has worked with industry and government partners to produce a series of reports aimed at helping small businesses thrive. Here are the results.
The limited edition festive spread has been created by British small business ManiLife and is available exclusively on Amazon.co.uk for £3.99 per jar.
