What We Do

Devices and Services

Every day, we invent on behalf of our customers, partners, and communities. We combine devices and services in new ways to inform, entertain, and connect our customers—in their home or on the go. Our customers inspire us, and they’ve been at the heart of how we invent and evolve our products.
Echo Show 8_Calling

Alexa is a cloud-based service that powers devices like Amazon Echo, Echo Show, Echo Dot, Echo Dot with Clock, and more to come.

The Alexa service is always getting smarter, both for features and for natural language understanding and accuracy. Using Alexa is as simple as asking a question, and whether you are at home or on the go, Alexa is designed to make your life easier by letting you voice-control your world. Through a series of free, self-service public APIs, developers, companies, and hobbyists can integrate Alexa into their products and services and build new skills for Alexa. Currently, Alexa is compatible with more than 100,000 smart home devices.
Some of our devices and services
  • With Echo, easily access Alexa from anywhere. Just ask Alexa to listen to your favourite playlist from our portfolio of smart speakers including Echo, Echo Dot, and Echo Studio; easily control your smart home with Echo Flex. Ask Alexa to show you things with Echo Show 10 or Echo Show 15. Add Alexa to your car with Echo Auto or take Alexa with you on the go with Echo Buds.
  • Fire tablets are built for entertainment. Choose a Fire 7, Fire HD 8, Fire HD 8 Plus, or Fire HD 10 and enjoy millions of movies, TV episodes, games, apps, eBooks, and songs you love at home or on the go. Plus, just ask Alexa to play a song, watch a video, listen to an Audible book, get the news, or make a video call. For a kid-friendly reading experience, try the Fire Kids Edition tablets that include access to award-winning parental controls that encourage learning before play.
  • Kindle devices provide a sanctuary reading experience with no distractions. Choose from the Kindle, Kindle Paperwhite, or Kindle Oasis. Each includes a glare-free display with laser-quality text that’s easy to read. Plus, get instant access to the Kindle store featuring the world’s best selection of books, audiobooks, newspapers, and magazines. With a battery that lasts weeks, there’s no need to pack another charger. For a kid-friendly reading experience, try the Kindle Kids Edition which offers a dedicated reading experience built just for kids.
  • Fire TV makes it easy to stream the best in entertainment, including voice control with Alexa, a powerful recommendation engine, smart home controls, and a cinematic user experience. From portable options that fit behind your TV—such as Fire TV Stick 4K and Fire TV Stick—to far-field voice that delivers the power of Alexa with broad AV format support—like Fire TV Cube—there’s a living room experience for everyone to enjoy.
  • Since its founding in 2013, Ring has been on a mission to make neighbourhoods safer. From the first-ever video doorbell to the award-winning DIY Ring Alarm system, Ring’s smart home security product line, as well as the Neighbours app, offers users affordable whole-home and neighbourhood security. We are committed to making home and neighbourhood security accessible and effective for everyone.
  • Blink is the battery-powered, wireless home security camera that sends motion-activated alerts and HD video to the Blink app right on your smartphone. For people who are worried about their property or loved ones while away, Blink home security and video monitoring provides a watchful eye and one-click connection to their home for an amazingly affordable price and easy DIY installation. Simply place, turn on, and feel safe.
  • The first home Wi-Fi system, eero blankets customers’ homes in fast, reliable Wi-Fi. The eero Home Wi-Fi System stays new and gets better with frequent software updates and by adding new features and security updates, making it faster and more reliable. Founded in 2014, eero makes it so no one has to think about home Wi-Fi again.

How Amazon protects customer privacy while making Alexa better

Join us for a Q&A with Director of Alexa Trust, Anne Toth, Vice President of Alexa Speech, Manoj Sindhwani, and Vice President of Alexa AI Natural Understanding, Prem Natarajan.

Privacy is foundational to how we design all of our devices and services at Amazon.

Our highest priorities are keeping customers’ information safe, providing customers with transparency and control, and making privacy controls incredibly easy to use and understand. Alexa and Echo devices are built with multiple layers of privacy protection, from microphone and camera controls to the ability to view and delete your voice recordings. To learn more about the features that provide transparency and control over your Alexa experience, visit the Alexa Privacy Hub.

Family Digital Well-Being

We are committed to developing products and services designed to help parents and guardians navigate their families through an ever-changing digital landscape.