Amazon’s “Day 1” mentality is our approach to doing everything with the energy and entrepreneurial spirit of a new organization on its first day.
Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Leadership Principles.
Learn more about us
While our business has evolved over the years, one constant is customers’ desire for lower prices, better selection, and convenient services.
Explore Amazon's economic impact in nations and regions across the UK.
Our workplace is made up of a talented, global team of individuals who work hard every day to create a great experience for customers, employees, partners, and the communities where we serve.
Amazon employees use the Leadership Principles every day as we’re discussing new projects, deciding on the best solution for a customer's problem, or interviewing candidates.
We’re honored to be recognized for the work we do on behalf of our customers, employees, and communities around the world.
Read the most recent letters to Amazon’s shareholders from our CEO.
We invest in the success of our employees
Amazon will spend over $1.2 billion to provide free skills training to employees—helping them further their careers in tech and in-demand roles such as cloud computing. Learn more about how we help our employees grow their skills and careers.
Latest news
From low everyday prices and fast delivery to millions of products and trusted customer service, here's how Amazon delivers for UK customers.
Alan Carr and a stellar lineup of comedians tackle iconic bucket list experiences, launching on Prime Video on 27 November.
After receiving thousands of entries to the annual writing contest, the Kindle Storyteller Award 2026 winner is revealed.
'Clarkson's Farm' breakout star Kaleb Cooper heads to Australia in a new four-part series, premiering 8 January 2027 on Prime Video.
The holiday classic gets a fresh feel in this dynamic collaboration, available to listen to now exclusively on Amazon Music.
Amazon Seller Wallet gives selling partners more control over their funds—now available in GBP.
Amazon's Toys We Love list for 2026 features must-have gifts from LEGO, Playmobil, Disney, Pokémon, and more, handpicked by Amazon's toy experts with prices starting from under £10.
The £40 million delivery station in Stockton-on-Tees has opened this month, setting new standards for lower-carbon logistics buildings across the UK and Europe.