Who We Are

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.
  • Our Leadership Principles are more than inspirational posters. The 16 principles guide our discussions and decisions every day.
  • At Amazon, we are committed to playing our part in the UK by creating jobs, investing in the UK, empowering small business, tackling climate change and supporting our local communities.
  • We are honoured to be recognised for the work we do on behalf of our customers, employees, and communities every day.
man holding box with Amazon smile and mask at Chesterfield Amazon

Amazon’s “Day 1” mentality is our approach of doing everything with the energy and entrepreneurial spirit of a new organisation on its first day.

Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process that asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Annual Letters to Shareholders from 1997 through today.

Amazon launch Levelling Up Impact Report with This is Purpose

The impact report provides details of the work Amazon is doing to level-up both locally and nationally, and its approach for the future.