Amazon’s “Day 1” mentality is our approach to doing everything with the energy and entrepreneurial spirit of a new organization on its first day.
Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Leadership Principles.
Learn more about us
While our business has evolved over the years, one constant is customers’ desire for lower prices, better selection, and convenient services.
Explore Amazon's economic impact in nations and regions across the UK.
Our workplace is made up of a talented, global team of individuals who work hard every day to create a great experience for customers, employees, partners, and the communities where we serve.
Amazon employees use the Leadership Principles every day as we’re discussing new projects, deciding on the best solution for a customer's problem, or interviewing candidates.
We’re honored to be recognized for the work we do on behalf of our customers, employees, and communities around the world.
Read the most recent letters to Amazon’s shareholders from our CEO.
We invest in the success of our employees
Amazon will spend over $1.2 billion to provide free skills training to employees—helping them further their careers in tech and in-demand roles such as cloud computing. Learn more about how we help our employees grow their skills and careers.
Latest news
Jordon Cox shares his favourite ways to save on Amazon that many customers don't realise are available to them.
The four-part documentary following Pep Guardiola's final two seasons at Manchester City launches exclusively on Prime Video on 19 August.
The six-part docuseries will be released on 28 August 2026, following former England striker Michael Owen and his family as they juggle a horse racing empire and a chaotic home life.
Amazon is investing in programmes that help people across the UK build skills, overcome barriers, and access meaningful employment.
Amazon's ultra-fast delivery service expands beyond London for the first time, bringing 30-minute grocery delivery to select Manchester postcodes.
From meal planning to smart home control, Alexa.com lets UK customers access Alexa+ directly in their browser.
From the return of ‘Reacher’ to a Novak Djokovic documentary, here's everything landing on Prime Video UK this August.
Launching in Limited Release across 4 major UK cities, Ring Guard Response dispatches a licensed security guard to your door.