Amazon’s “Day 1” mentality is our approach to doing everything with the energy and entrepreneurial spirit of a new organization on its first day.
Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Leadership Principles.
Learn more about us
While our business has evolved over the years, one constant is customers’ desire for lower prices, better selection, and convenient services.
Explore Amazon's economic impact in nations and regions across the UK.
Our workplace is made up of a talented, global team of individuals who work hard every day to create a great experience for customers, employees, partners, and the communities where we serve.
Amazon employees use the Leadership Principles every day as we’re discussing new projects, deciding on the best solution for a customer's problem, or interviewing candidates.
We’re honored to be recognized for the work we do on behalf of our customers, employees, and communities around the world.
Read the most recent letters to Amazon’s shareholders from our CEO.
We invest in the success of our employees
Amazon will spend over $1.2 billion to provide free skills training to employees—helping them further their careers in tech and in-demand roles such as cloud computing. Learn more about how we help our employees grow their skills and careers.
Latest news
Launching in Limited Release across 4 major UK cities, Ring Guard Response dispatches a licensed security guard to your door.
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Francis Bourgeois, James Engelsman, and Thomas Holland take the wheel as the globe-trotting motoring series roars back for a new six-part season.
Amazon is supporting more non-profit literary organisations than ever before, with 41 groups set to receive grants championing writers of all ages and stages.
From assassins on the run to Batman's return, here's everything coming to Prime Video UK this July.
Since 2020, Amazon’s Climate Pledge Friendly programme has been helping British customers make more sustainable choices when they shop.
A new wind farm in South Ayrshire brings Amazon's carbon-free energy capacity in the UK to more than 1GW, making it the country's largest corporate purchaser of carbon-free energy for the fifth consecutive year.
The UK Government has taken an important step towards creating a fairer tax system for British businesses by launching a consultation on reforming VAT Deemed Reseller rules.