Amazon’s “Day 1” mentality is our approach to doing everything with the energy and entrepreneurial spirit of a new organization on its first day.
Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Leadership Principles.
Learn more about us
While our business has evolved over the years, one constant is customers’ desire for lower prices, better selection, and convenient services.
Explore Amazon's economic impact in nations and regions across the UK.
Our workplace is made up of a talented, global team of individuals who work hard every day to create a great experience for customers, employees, partners, and the communities where we serve.
Amazon employees use the Leadership Principles every day as we’re discussing new projects, deciding on the best solution for a customer's problem, or interviewing candidates.
We’re honored to be recognized for the work we do on behalf of our customers, employees, and communities around the world.
Read the most recent letters to Amazon's shareholders from our CEO.
We invest in the success of our employees
Amazon will spend over $1.2 billion to provide free skills training to employees—helping them further their careers in tech and in-demand roles such as cloud computing. Learn more about how we help our employees grow their skills and careers.
Latest news
Alexa is a great addition to your home or office.
Amazon Now will deliver thousands of groceries and household essentials in about 30 minutes or less. Ultra-fast deliveries available to customers in Southwark in London. Prime members will benefit with discounted delivery fees on Amazon Now orders.
Flights are now underway in Darlington using the MK30, Amazon's most advanced drone yet.
This new landmark documentary on His Majesty King Charles III’s ‘Harmony’ philosophy will release in February 2026.
Explore step-by-step instructions on how to set up a Ring Doorbell. Discover tips and tricks for installing your wired or battery-powered Ring devices.
Discover how to contact Amazon UK Customer Service. Get tips for phone, chat, and social media support to solve issues quickly and easily.
Amazon’s Fire TV Stick allows for an excellent streaming and live TV experience at a reasonable price.
You can find and purchase an eBook in moments on your Kindle.