Amazon’s “Day 1” mentality is our approach to doing everything with the energy and entrepreneurial spirit of a new organization on its first day.
Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Leadership Principles.
Learn more about us
While our business has evolved over the years, one constant is customers’ desire for lower prices, better selection, and convenient services.
Explore Amazon's economic impact in nations and regions across the UK.
Our workplace is made up of a talented, global team of individuals who work hard every day to create a great experience for customers, employees, partners, and the communities where we serve.
Amazon employees use the Leadership Principles every day as we’re discussing new projects, deciding on the best solution for a customer's problem, or interviewing candidates.
We’re honored to be recognized for the work we do on behalf of our customers, employees, and communities around the world.
Read the most recent letters to Amazon's shareholders from our CEO.
We invest in the success of our employees
Amazon will spend over $1.2 billion to provide free skills training to employees—helping them further their careers in tech and in-demand roles such as cloud computing. Learn more about how we help our employees grow their skills and careers.
Latest news
Alexa is a great addition to your home or office.
Supported internships are Amazon’s work-based study programmes for young people with Special Education Needs and Disabilities.
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From natural, flowing conversations to managing your smart home and keeping your day on track, here's everything you can do with Alexa+, your new AI-powered personal assistant.
Comedian Jimmy Carr returns to host the Prime Original series, with a Halloween special arriving later this year and a third series confirmed for 2027.
Powered by generative AI, Alexa+ is your new personal assistant that gets things done: Alexa+ is smarter, more conversational, more capable, and it will be free for Prime members in the UK.
This April on Prime Video, catch the highly anticipated return of 'The Boys' Season 5, alongside live NBA and UEFA action
Amazon's week-long shopping event is live now until 11:59 p.m. on 16 March, with hundreds of thousands of deals across everyday essentials, tech, home, beauty, and more.