Amazon’s “Day 1” mentality is our approach to doing everything with the energy and entrepreneurial spirit of a new organization on its first day.
Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Leadership Principles.
Learn more about us
While our business has evolved over the years, one constant is customers’ desire for lower prices, better selection, and convenient services.
Explore Amazon's economic impact in nations and regions across the UK.
Our workplace is made up of a talented, global team of individuals who work hard every day to create a great experience for customers, employees, partners, and the communities where we serve.
Amazon employees use the Leadership Principles every day as we’re discussing new projects, deciding on the best solution for a customer's problem, or interviewing candidates.
We’re honored to be recognized for the work we do on behalf of our customers, employees, and communities around the world.
Read the most recent letters to Amazon’s shareholders from our CEO.
We invest in the success of our employees
Amazon will spend over $1.2 billion to provide free skills training to employees—helping them further their careers in tech and in-demand roles such as cloud computing. Learn more about how we help our employees grow their skills and careers.
Latest news
Prime Video secures exclusive UK and Ireland rights to Diana: Her Secret Confessions, a three-part documentary series featuring hours of never-before-heard audio recordings of Diana, Princess of Wales.
Prime members in the UK can shop exclusive deals across home, kitchen, electronics, toys, fashion, and beauty during the two-day exclusive event.
Prime Video becomes the first streaming service to join Barb CFlight, while Amazon Ads unveils new location-based tools to help brands connect with UK audiences.
Amazon's two-day shopping event offered Prime members hundreds of thousands of exclusive deals across fashion, electronics, beauty, toys, and more.
Tips and tricks to ensure you are able to find the best deals during Prime Big Deal Days 2026.
Amazon's latest Power Purchase Agreement in Shetland builds on more than £3 billion of low-carbon investment across the UK.
In partnership with Restore the Music UK, Amazon's music education programme is expanding across London, Manchester, Birmingham, and Newcastle.
Kelly Day, VP of International at Prime Video and Amazon MGM Studios shares a message of optimism for the future of British television in keynote speech at the Royal Television Society London Convention.