Awards and Recognition

Since day one we have striven to be the Earth’s most customer-centric company. We’re honoured to be recognised for the work we do on behalf of our customers, employees, and communities around the world. Here are some recent awards we’ve received.

Customers

#1 in the Consumer Choice Award for seven consecutive years, from 2018 - 2024 at the Retail Week Awards
#1 in Opinium’s Most Connected Brands Index for 2023, 2022, 2021, 2020, 2019 and 2018
#1 in ‘Best Online Retailer’ of 2019 at the TechRadar Mobile Choice Consumer Awards
#1 BrandZ Most Valuable Global Brand, 2019-2020
#2 Brand Finance Global 500: World’s Most Valuable Brand, 2021—Ranked in the top 10, ten years running.
#2 Fortune World’s Most Admired Companies, 2017-2021
#2 Interbrand Best Global Brand, 2020
#3 Boston Consulting Group’s Most Innovative Companies, 2021—Ranked in the top 10, ten years running.
#4 Forbes World’s Most Valuable Brands, 2019-2020
#5 Most Trusted Brands Globally by Morning Consult, 2021
#5 Fast Company World’s Most Innovative Companies, 2017-2018
#5 YouGov Best Global Brands, 2020
TIME Magazine's TIME100 Most Influential Companies, 2021

Employees

Named as a Top Employer 2025 in the UK by the Top Employer Institute
Ranked in top 50 of Social Mobility Employer Index 2024 and 2023
Winner of the Exemplar Forces Family Friendly Employer of the Year 2023
#1 in Most Popular Graduate Recruiter in Online Retail Services by UK Target Jobs Graduate Awards 2021
#2 in Most Popular Graduate Recruiter in the IT and Technology sector by the UK Target Jobs Graduate Awards 2021
#2 in in the top 300 graduate employers in the UK list 2021
#4 Forbes World's Best Employers, 2021
#1 UK’s most popular employer, LinkedIn 2019
#1 UK’s most popular employer, Glassdoor 2019
#3 YouGov BrandIndex Workforce Rankings, 2019

Lists and accolades

Hired Brand Health Report, World’s Most Desirable Employers, 2020
AnitaB Top Companies for Women Technologists, 2020 participant
Careers and the Disabled Magazine Top 50 Employers, 2020
Fast Company’s Best Workplaces for Innovators, 2019-2020

Community

Winner of the Community Impact Award 2024 at the Business Charity Awards for The Multibank
CIPR 2024 Excellence Awards – STEM Campaign winner
British Ex-Forces Business Awards 2019 - Amazon named Employer of the Year