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The awards which are in their 19th year, represent the best of the Mobile Industry, from handsets to service, brands to retailers and consumers play a big part in selecting the winners. This year 34,000 consumers voted to decide their favourite mobile brands in categories ranging from best networks to phone of the year.
Amazon won ‘Best Online Retailer’ following a combined vote from the public and a panel of expert judges. Other awards were given to brands such as Samsung and Apple, meaning that we were amongst the big players in the market.
We have a relentless focus on delivering the best selection, prices and buying experience for our customers, and so it is a great privilege to receive this award as an acknowledgement of this effort. Going forward, we are very excited about the future of the category as we continue to focus on delighting customers with some great initiatives to drive affordability and discoverability of our wireless products.
The award follows a series of proud wins for Amazon including being named the UK’s most popular employer by both LinkedIn and Glassdoor and being recognised as Female Tech Employer of the Year by Women in Tech.
Amazon is always striving to innovate on behalf of its customers and provide an experience that offers ease and flexibility of the services available.
Find out more about the TechRadar Mobile Choice Consumer Awards