Our Impact / Supporting Our Communities

Help for Hunger

Amazon is driven by the belief that no family should go without basic needs like food and housing. As millions of families struggle to secure food for their families as a result of the COVID-19 pandemic, Amazon has a unique role to play providing a critical service for families in need. Through programmes like Magic Breakfast, Amazon has long partnered with organisations that share our commitment.
Magic Breakfast is one of the 16,000 charities enrolled in the AmazonSmile programme

Research from YouGov highlights the extent of the challenges faced around child nutrition and the impact of hunger on children’s learning during the pandemic.

More than half of all teachers surveyed reported concerns about an anticipated rise in hunger among children returning to school, while 74% reported that school breakfasts would help children catch up on learning.

The YouGov research also highlighted holiday hunger as a key issue in learning development, as 57% of surveyed teachers noticed disadvantaged pupils falling behind academically after the summer holidays.

This is why Magic Breakfast and Amazon continue to supply and deliver free breakfasts to children at home. Magic Breakfast estimates that 35,000 children from 671 schools will receive a breakfast via the partnership over the holidays.

Related programmes
  • #AmazonGoesGold is our global initiative to highlight, support and amplify the incredible work by many organisations to increase survival rates through life-saving treatments and research.
  • Amazon customers can support The Royal British Legion in the month of November by shopping The Royal British Legion’s online store and choosing to support The Royal British Legion through AmazonSmile.
  • The starting line

    Amazon employees support their local communities

    Through Amazon in the Community, our employees build invaluable relationships with charitable organisations to provide support, advocacy and to identify new ways in which Amazon can support local communities.

More than five million free, healthy breakfasts delivered to children across the UK thanks to Magic Breakfast and Amazon

To help Magic Breakfast reach more children at risk of hunger during the pandemic, Amazon, a long-standing supporter of the charity, stepped in to help make sure healthy breakfasts reached the children that needed them most.