The Felix Project’s Deptford depot will allow the food redistribution charity to increase its capacity by 25%.
Amazon's £500,000 funding will be spread across five years, and will pay for rent, utilities, and the recruitment of volunteers to work alongside the warehouse team as the charity grows to meet demand for its services, which continues to soar.
London working parents struggle to feed their families
According to research conducted by The Felix Project late last year, 1 in 4 working parents in London regularly struggle to afford to feed their families and are having to turn to food support services as a result.
Amazon supports The Felix Project's mission to prevent food waste and hunger. Since 2020, Amazon has provided over 10 million meals to The Felix Project through its Amazon Fresh stores and depots.
“We’re proud to support the fantastic work The Felix Project does to fight food waste and hunger across London.” said John Boumphrey, UK Country Manager at Amazon. “Our partnership is a great example of how we work with charity partners to use Amazon’s skills and resources to support disadvantaged communities across the UK, and we look forward to working closely together in 2024, and beyond.”
Amazon also helps the charity to transport food donations across London every week through its pro-bono logistics programme, Amazon Local Good.
How The Felix Project helps fight hunger in London
The Felix Project delivers free, fresh surplus food weekly to those in need through more than 1,000 community organisations and primary schools. But with charity partners requesting more, and over 650 charities on the waiting list, the new 11,900 sq. ft depot is critical. It will increase storage capacity by 25%, helping The Felix Project meet increasing levels of food insecurity across London, with the charity expecting to deliver more than 35 million meals in 2024.
“We’re incredibly grateful to Amazon for their regular support across so many areas of our work.”, said Charlotte Hill OBE, CEO of The Felix Project. “They provide us with meals, volunteers in our depots, vans and delivery drivers to redistribute food and prevent the most vulnerable from going hungry. With this additional cash donation, we’ll be able to grow our operations in South London, take organisations off our waiting list, and provide nutritious surplus food to those that need it most.”
Amazon’s support for The Felix Project is part of the company’s broader commitment to driving a circular economy, fighting food insecurity, and supporting the communities in which it operates. In 2023, Amazon facilitated the donation of more than 13 million products to more than 2,000 charities and volunteer organisations across the UK, including British Heart Foundation, Barnardo’s and In Kind Direct.
Last year, Amazon also expanded its Multibank initiative, created in partnership with former Prime Minister Gordon Brown, which provides surplus essentials like nappies, toilet rolls, toothpaste and school uniforms donated by businesses, directly to those in need and in doing so, help to reduce waste. The Multibanks in Fife and Wigan have donated over 2 million essential goods to more than 200,000 families in need and will expand to four more sites nationwide this year, supporting more than 500,000 families experiencing poverty.
Read more about how Amazon helps The Felix Project fight hunger in London.