The UK's International Trade Week starts today, with thousands of businesses getting involved to find out how to boost their exports. Amazon is proud to support International Trade Week, and this year is celebrating the many thousands of sellers who export through Amazon.

Three Scottish friends launched Morphsuits by selling spandex costumes from their homes. Now, they’re a global business turning over £40m — here’s how Amazon supported them in their international expansion. serves our millions of customers in the UK, but it’s also a destination for customers from around the world who come to the store to buy their favourite British brands. More than half of the 100,00 UK small and medium-sized businesses that sell on Amazon take advantage of the opportunity to sell to customers abroad.

Amazon teams up with UK government to support small business

This year, with support from with the UK Government, we have launched the Great British Brands store on Here international customers can discover a wide range of items from small UK businesses and artisans as well as iconic British brands. With this store we want to celebrate UK brands and businesses who have embarked on a journey to sell their products around the world.

A screengrab of the layout of the Great British Brands page on

How customers from Singapore, Austria and Norway shop British brands

International customers on come from a wide range of countries, with Singapore, Austria, and Norway among the top sources in countries that don't have their own Amazon store. English Language books remain one of the top products sold by UK sellers, with beauty and personal care items, toys, and homeware items also in high demand.

“From small artisan businesses to household brands, UK products are renowned globally for their provenance, quality and innovation,@ said Lord Offord, Minister for Exports.

"I am delighted that Amazon is launching its Great British Brands campaign and a dedicated storefront for shoppers around the world to access great British products as we celebrate the best of UK business success during International Trade Week."

Amazon is helping small businesses owners streamline the procurement of their office supplies, helping them focus on the tasks that matter most to them.

E-commerce remains a powerful tool for exports

Amazon sellers generated £3.3bn in export sales in 2022, with e-commerce a powerful enabler for exports, allowing businesses to ‘dip their toe’ in other international markets, and learn how to scale up international sales.

Our belief in the power of e-commerce exports to help small businesses grow prompted us to co-found the E-Commerce Trade Commission earlier this year, which is currently working on recommendations to government over how the UK can increase small business exports participation.

Learning resources for small businesses looking to grow internationally

Amazon is also supporting International Trade Week by hosting free webinars for small businesses interested in exporting. These are being run in partnership with the UK Government - and you can sign up to these sessions and others taking place during International Trade Week on the registration page.

How we have supercharged our exports on Amazon - Learn from Amazon sellers, 10:00am - 11:00am, Tuesday 7 November - Hear first-hand from successful UK exporters as they share invaluable insights and tips on how they have achieved monumental success selling in Europe and USA. This is your chance to ask seasoned exporters your questions.

The Direct-to-Consumer Opportunity in Ireland - Exporting parcels for small businesses - 11:00am - 12:00pm, Wednesday 8 November - Exporting to Ireland can offer small businesses a range of strategic advantages for expansion and growth. This session will be delivered by the British Embassy in Dublin in partnership with Amazon and Royal Mail. It will detail how small businesses can export parcels to Ireland using the postal system and also explain relevant electronic customs requirements to ensure your parcel reaches its destination.

Read more about how Amazon supports small British businesses.