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Fast Delivery on a Wide Selection
Amazon Now is available seven days a week through the Amazon app and website, offering thousands of products across 35 categories delivered in about 30 minutes or less.
Customers in eligible postcodes can shop from a wide selection of items, including January staples like protein snacks, low and no alcohol drinks, vitamins and supplements, as well as everyday essentials like milk, eggs, fresh fruit & veg, toothpaste, pet treats, nappies, over-the-counter medicines, and more.
Amazon continues to invest in its logistics and delivery capabilities, with speed more important to customers than ever. Over the last few years, delivery speeds have accelerated for Prime members, with Same-Day and One-Day Delivery available on millions of items.
Delivering packages faster isn’t a matter of moving faster within facilities or in transport, but through Amazon’s continuous innovation across its operations network – including placing products closer to customers, meaning they have less distance to travel and can get there quicker.
Prime members get discounted Amazon Now delivery fees starting at just £1.99 per order (vs. £3.99 for non-prime members), adding to the savings and benefits already available with Prime membership. A £2 fee applies to all orders under £15, regardless of membership.
Prime members already enjoy fast, free delivery on millions of items across all categories, year-round low prices across a wide selection of products, and access to exclusive deals and shopping events like Prime Day, as well as award-winning entertainment on Prime Video and Amazon Music.
Amazon continues to invest and innovate to further expand online delivery of groceries and household essentials, with this area now representing one in three items ordered daily.
In early 2025, Amazon’s Everyday Essentials category – which includes groceries and household items – grew almost twice as fast as all other categories, and Amazon Now customers will have access to a carefully curated selection of the most popular products in this space.
Amazon Now is currently available to customers in select Southwark (South-East London) postcodes, with plans to expand to more areas soon. Customers in eligible postcodes will be able to find Amazon Now in the menu at the top of the Amazon homepage or app.
More news about the offering will follow the coming months, as Amazon continues to make shopping easier, faster, and more affordable for customers across the UK.
