Key takeaways
- Prime Day 2026 returns from 23rd to 26th June, with hundreds of thousands of deals exclusively for Prime members across all categories.
- Early deals are available now, including up to 35% off everyday essentials, up to 50% off movies and TV, and three months of Audible for free.
- Members can save 40% and more with daily themed Epic Prime Deals curated exclusively for the event.
Amazon's annual Prime Day event returns from 23rd to 26th June, bringing hundreds of thousands of exclusive deals to Prime members across all categories — including clothing, beauty, kitchen, home, and electronics. The four-day shopping event features savings from top brands like Samsung, Dyson, Oura, Levi's, Lily's Kitchen, and OATLY, with fast, free delivery on every order.
Members can save 40% and more with daily themed Epic Prime Deals curated exclusively for the event. With savings across groceries, household must-haves, and up to 50% off movies and TV, Prime Day helps members get ready for summer watch parties and entertaining.
"Prime Day is one of the biggest moments of the year for members, whether they're looking for deals on the latest electronics or saving on fresh groceries and household essentials, the value of Prime keeps growing, and this year is no exception," said Jamil Ghani, vice president of Amazon Prime.
When is Prime Day 2026?
Prime Day 2026 takes place from 23rd to 26th June. The event is exclusively for Prime members.
What is Prime Day?
Prime Day is Amazon's annual shopping event offering hundreds of thousands of exclusive deals to Prime members. Since launching in 2015, it's grown into one of the biggest shopping events of the year, with savings across categories like electronics, fashion, beauty, home, kitchen, and groceries.
What are Epic Prime Deals?
This Prime Day, Amazon is offering daily themed Epic Prime Deals curated exclusively for Prime members, including limited-time deals on newly launched items, Top 100 deals, and more throughout the event.
To make it easier to find deals that match their interests, shoppers will see customised deal lists such as "recommended deals for you," "deals related to your lists," "4+ star deals for you," and "deals related to items in your basket."
What early deals are available before Prime Day?
Members don't have to wait for Prime Day to start saving. Early deals are available now across categories including:
- Everyday Essentials: Save up to 35% on Everyday Essentials from trusted brands such as Garnier, Regaine, and L'Oréal Paris.
- Fashion: Save up to 30% on travel essentials from Amazon brands and the Sofia Grainge collection. Enjoy up to 25% off everyday essentials and up to 30% off home gym essentials.
- Beauty: Save on everyday skincare to salon-worthy haircare from top brands such as Aveeno, CeraVe, La Roche-Posay, Color Wow, and Maybelline.
- Personal Care: Bring the salon and spa home for less with savings on personal care appliances across oral care, hair care, shaving, and hair removal from trusted brands like Oral-B, Philips, Remington, and ghd.
- Amazon Private Brands: Enjoy up to 40% off Amazon Private Brands.
- Amazon Haul: Prime members can enjoy an extra 30% off all Amazon Haul products plus free shipping on orders above £15. Whether you're stocking up on fashion, home, lifestyle, or electronics, there's never been a better time to shop Haul.
- Prime Video: Save up to 50% on movies and TV seasons.
- Audible: Prime members can enjoy three months of Audible for free.
- Amazon Music Unlimited: Prime members who haven't tried Amazon Music Unlimited can get four months free. Current Individual plan customers can also upgrade to a Family Plan at no extra cost for two months. More info at amazon.co.uk/music/unlimited.
- Buying for Business: Amazon Business offers competitive pricing and procurement tools that make smart business buying easy. This Prime Day, enjoy deep discounts on IT Products, MRO, Office Products, and more. Discover more at business.amazon.co.uk.
How do I sign up for Prime?
Anyone can join Prime in the UK for £8.99 per month or £95.00 per year, or start a free trial at amazon.co.uk/prime.
Prime membership includes fast, free delivery alongside savings, convenience, and entertainment — including exclusive shopping events, early access to deals, grocery savings, movies, books, games, and more.
