Black Friday is almost here. Every year, the event offers shoppers great deals and the perfect opportunity to check items off their festive shopping lists.
As you begin to think about what to buy during Black Friday 2025, you may be wondering how you can make sure you get the best savings. Read on for our top tips for shopping and saving big.
1. Ask Alexa
This Black Friday, consider Alexa your personal shopping assistant. Set up personalised deal notifications so Alexa can let you know when eligible items in your Wish List, basket, or 'save for later' list go on offer. You can also check your latest customised deal recommendations by asking “Alexa, what are my deals?”
Once you’ve found a deal you want to buy, you can ask Alexa to purchase it for you by saying “Alexa, buy it for me.”
2. Save big by shopping with small businesses
More than half of all physical product sales on the Amazon store in the UK are from independent selling partners, most of whom are small and medium-sized businesses.
During Black Friday why not shop great deals on a wide selection of products from small businesses across the UK.
3. Search with Amazon Lens
Amazon Lens helps make searching for items from your Black Friday shopping list even easier, allowing you to upload an image, take a photo, or scan a barcode to find what you’re looking for.
The visual search tool makes it simple to track down an item you’ve spotted in the wild or recreate an outfit you’ve seen on social media. Just tap the 'Lens' icon in the search bar, take or upload a photo, and discover the latest Black Friday deals on exact or similar products.
Find out how Amazon's other AI tools can help you find the best deals during Black Friday and beyond.
4. Sign up to Prime to make the most of Black Friday
Anybody can shop deals during Black Friday but Prime helps customers get the most out of Amazon—which means it comes with a number of great benefits including fast, free delivery.
A Prime membership is £8.99 per month, or £95 per year if you pay annually. Young adults aged 18-22 can become a Prime member and enjoy all the same benefits for half the price at £4.49 per month or £47.49 a year, which also gives them access to exclusive discounts on thousands of textbooks, clothing, travel, accessories, and more.
Find out how to sign up to Prime here.
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