Key takeaways
- Prime Big Deal Days 2026 runs October 6–7th with hundreds of thousands of member-exclusive deals across fashion, electronics, beauty, toys, and more, including everything you need for Autumn wardrobe refreshes, Halloween and getting a head start on Christmas gifting.
- Customers will enjoy Epic Prime Deals, featuring daily themes curated exclusively for Prime members with savings of up to 40% or more.
Prime Big Deal Days 2026 returns October 6–7, giving Prime members two days to shop hundreds of thousands of member-exclusive deals starting at 12:01 a.m. BST. Customers already count on Amazon for low prices every day, and Prime Big Deal Days takes savings even further, with great deals across top categories like Home & Kitchen, Beauty & Self-Care, Tech & Electronics, Fashion, and Toys.
Customers will enjoy Epic Prime Deals, that will drop twice a day with savings up to 40% or more.
John Boumphrey, Amazon UK Country Manager said: "Prime Big Deal Days is one of my favourite moments of the year, giving our customers even more opportunities to make big savings ahead of the festive season. Our teams work hard all year round to bring customers great products at low prices, and we're proud to be delivering to Prime members faster than ever before.”
Discover More Deals
- Electronics & Devices: Enjoy great savings on a selection of Amazon Devices, including Echo, Fire TV, Kindle, Fire Tablets, Ring, Blink, and eero.
- Fashion: Step into the new season with up to 50% off Fashion & Sports, with savings on everything from the latest A/W collections to premium brands for gifting and partywear — because it’s never too early to get ahead of the season. What’s more, customers making their first purchase in Amazon Fashion & Sports can enjoy a one-time £10 discount when they spend £25 or more.
- Beauty: Save up to 40% on the Beauty brands customers love most, with standout deals on favourites from CeraVe, L'Oreal Paris, and La Roche-Posay across Skin Care, Professional & Premium Hair Care, and Premium Fragrance.
- Personal Care: Save up to 50% on the latest Personal Care tech with savings on Oral-B, Philips, and Braun that bring the salon home.
- Everyday Essentials: Save up to 35% on Everyday Essentials. Discover the items you rely on from trusted brands such as L'Oreal Paris, Garnier, and Tassimo.
- Amazon Fresh: With Amazon Now, customers can get groceries delivered in 30 mins, with big deals on top brands and key basket essentials.
- Books and Kindle: Customers can shop deals across Books and Kindle, with thousands of Kindle Books on deal from 99p and hundreds of Books on deal from £3.99.
- Amazon Private Brands: Enjoy up to 40% off Amazon Private Brands.
- Amazon Haul: Prime members get an extra 30% off on Amazon Haul during Prime Big Deal Days.
- Amazon Resale: Amazon customers get a further 15% discount off a selection of quality used and returned products from Amazon Resale.
Get It Fast with Amazon Now
Shop Prime Big Deal Days Deals today on Amazon Now, delivered in 30 mins with big savings across top brands such as Color Wow, Bed Head by TIGI, Bose, Fitbit and key basket essentials with big deals on top brands such as Lurpak, Crosta and Mollica and many more.
Navigate Prime Big Deal Days like a Pro
- Personalised deal notifications: Prime members can set up personalised deal notifications to be alerted when recent product searches go on sale or have new offers available.
- Create or update your Wish List: Add must-have items to your Wish List ahead of time—if they go on sale, you'll be alerted automatically.
- Rufus AI: Rufus, Amazon's AI shopping assistant, helps Prime members shop smarter by providing product details, expert advice, and personalised suggestions. Whether exploring a new category, comparing products, or tracking an order, Rufus offers quick, helpful guidance.
Join Prime Today
Prime bundles savings, convenience, and entertainment into a single membership—including fast, free delivery on millions of items, Prime Video, Amazon Music, and more. New customers can join at amazon.co.uk/prime with a 30-day free trial if eligible, then pay £8.99 per month.
Students and 18 to 24-year-olds can join from just £4.49 per month or £47.49 annually, with an eligible six-month free trial.
To celebrate the start of cosy season, textiles artist Jessica Dance has recreated versions of customers’ favourite products entirely from knit. From Fire TV sticks, to headphones, coffee pods and baby wipes, each ‘cosified’ Prime product has been meticulously handmade by Dance: find these and more Epic Prime Deals at amazon.co.uk/primebigdealdays
