Amazon’s UK Black Friday Week has reached its final day, Cyber Monday, with more than a million incredible deals still available to shop across all categories.
As one of the biggest shopping events of the year, it is the perfect time to check items off your festive shopping list, saving money whilst doing so.
Whether you’re a seasoned Black Friday shopper or new to the game, this guide covers everything you need to know about Black Friday 2025 and Cyber Monday 2025 in the UK. So, let's dive in.
What is Black Friday?
For many of our customers, Black Friday is the first major Christmas shopping event of the year, becoming synonymous with great discounts. It is closely followed by Cyber Monday.
When is Black Friday 2025 in the UK?
Black Friday 2025 fell on 28 November this year.
Amazon's Black Friday Week deals event is running until 1 December (today).
When is Cyber Monday 2025 in the UK?
Cyber Monday is 1 December 2025 (today).
How is Amazon celebrating Black Friday?
Amazon's Black Friday Week savings event is running for 12 days, offering deals on popular brands including Ninja, Philips, PlayStation, and more.
New for this year, Amazon is offering 12 days of ‘Doorbuster Deals’, with huge savings of up to 50% off trending products from brands including De’Longhi, Dyson, GoPro, LEGO, Puma, and Samsung, as well as on Kindle products.
Customers can look out for major deals being unveiled by a series of stars from the worlds of music, television, tech, gaming, food, pets, beauty, books, and fashion on each of the 12 days.
Customers can look out for major deals being unveiled by a series of stars from the worlds of music, television, tech, gaming, food, pets, beauty, books, and fashion on each of the 12 days.
The 12 days of deal drops started on 20 November with The Celebrity Traitors star and music artist Cat Burns revealing her top picks, with others taking part including Saturdays singer and fashion entrepreneur Frankie Bridge, nutritionist and cookbook author Emily English, and TV personality Tomi Adebayo.
Speaking about Amazon’s Black Friday Week, Cat said: “I’m helping kick off Amazon’s 12 Days of Black Friday with my favourite headphones. I use these so much, whether I’m working on songs or just listening to music, so I’m glad other people who love music as much as me can get them as part of the Black Friday Week event!"
“Customers are looking for value more than ever, and this year's Black Friday will be our biggest yet," said John Boumphrey, UK Country Manager of Amazon. “Our new Daily Doorbuster deals will offer up to 50% off a wide selection of popular brands, with huge savings on everything from everyday essentials to this year's most-wanted gifts – helping people make their money go further in the lead up to Christmas.”
Do you have to be an Amazon Prime member to get Black Friday deals?
While you don't need to be a Prime member to shop on Amazon during Black Friday, having a Prime membership with its many delivery options and perks can help.
Now is also a great time to set up an Amazon Wish List so you can keep track of items you want to buy and check if they've gone on sale — or help out your friends and family if they're looking to buy you a festive gift.
What are the best deals during Black Friday?
- Amazon Devices: Customers can discover incredible savings on Amazon Devices with up to 55% off across a wide range of products including Echo Dot (5th generation) and Echo Show 5 (3rd generation)
- Beauty: Discover amazing savings across skincare, fragrance, and beauty must-haves from brands including Elemis, KERASTASE, L'Oréal Paris, Olaplex, and WELEDA
- Books & Kindle: Customers can save up to 60% on hundreds of print books and up to 90% off thousands of digital eBooks
- Everyday Essentials: Discover savings on household essentials from brands such as Andrex, CeraVe, LAVAZZA, Pampers, and Waterwipes
- Fashion & Fitness: Refresh your wardrobe this Black Friday with incredible deals across customer-favourite brands and key seasonal looks
How to find the best deals during Black Friday
There are many things you can do to shop Black Friday like a pro. Here are a few ideas:
- Use Amazon's AI shopping assistant Rufus to get product details, expert advice, and personalised suggestions.
- Use Amazon Lens to find a product you've spotted before. Simply snap a picture or upload an image from your photo library, and Amazon Lens will show you the exact product or similar items available on Amazon.
- Use 'Buy Again' to stock up on and revisit frequent purchases.
- Add must-have items to your ‘Wish List’ ahead of time - if they’re on sale during Black Friday you’ll receive alerts.
How can I join Amazon Prime?
Prime helps customers get the most out of Amazon—which means it comes with a number of great benefits including fast, free delivery. If you want to take advantage of this during the festive season and beyond, now's a great time to join.
Young adults aged 18-22 can become a Prime member and enjoy all the same benefits for half the price at £4.49 per month or £47.49 a year, which also gives them access to exclusive discounts on thousands of textbooks, clothing, travel, accessories, and more.
Customers who haven’t joined Prime yet can sign up now or begin a free trial to unlock access to exclusive savings and benefit from fast, free delivery on millions of products.
Great value, year-round
As well as great Black Friday deals, Amazon works hard to provide low prices for customers throughout the year.
A recent study from Profitero revealed that Amazon offers the lowest online prices compared to 18 major UK retailers on more than 7,500 identical products across multiple areas including everyday essentials and Christmas gifting categories like toys, electronics, and beauty – and found Amazon prices to be 16% lower on average in everyday categories.
Customers can be confident that when they shop on Amazon, they will find low prices on a wide selection of products every day.
Find out more about the latest news at Amazon.
