Black Friday and Cyber Monday are just around the corner, and Amazon’s UK Black Friday Week sale will run from 20 November to 1 December.
This year’s event will feature over a million deals across all categories including home, electronics, beauty, and apparel. So, whether you're shopping for Christmas gifts or treating yourself to new tech, there’ll be something for you.
Tech fans can explore deals on premium brands like Bose and GoPro, while home and kitchen enthusiasts will find discounts on products from brands including Ninja, Shark, and Philips.
Amazon customers can also get holiday ready with early deals on Everyday Essentials from on 13 November until the start of the Black Friday Week Sale, with savings up to 40% on household essentials delivered right to your door.
Here are some of the brands and deals you can expect to find during Black Friday 2025 on Amazon.
Tech
- Discover incredible savings on a selection of Amazon Devices including Echo, Kindle, Fire TV, and eero.
- Find the perfect gift for the audiophile in your life. Discover deals on products from Sonos, Bose, Sennheiser, JBL.
- Find other deals on electronics from Huawei, Sony, Bang & Olufsen, and many more.
- Get snap happy. Enjoy discounted products from brands including Canon, DJI, GoPro, Olympus, and more.
Home
- Up your kitchen game with deals on appliances from Ninja, Tefal, Sodastream, BRITA, Tower, and more.
- Add a warm touch to your home this winter with discounts on products from Yankee Candle and Woodwick.
- Finally get around to upgrading your home appliances, with deals on products from LG, Siemens, Samsung, and Bosch.
Beauty and personal hygiene
- Stay fresh with deals on products from brands including Oral-B and more.
- Refresh your morning and nighttime routines with products from Elizabeth Arden, Neutrogena, Nivea, Dove, and others.
- Keep your hair looking lush. Enjoy discounted products from brands including Wella Professionals, Aveeno, Aussie, and more.
Toys and video games
- With deals on LEGO, you can treat the big kid or budding builder in your life this Christmas.
- Help build your little one’s doll collection with deals on Barbie, Polly Pocket, and Gabby's Dollhouse.
- Gamers, this one’s for you. Snag a deal on products from PlayStation, Xbox, Nintendo, SEGA.
Fashion
- Refresh your wardrobe and enjoy deals across brands including Levis, Jack & Jones, Lee, Boss, and many more.
- Fancy some new footwear? There’ll be deals on Salomon, Vans, Crocs, Clarks, Timberland, and more of your favourite shoe brands.
- Add festive sparkle to your outfit with discount on jewellery from Swarovski, Thomas Sabo, and Fossil.
- Both practical and stylish, luggage from Samsonite, Eastpak, American Tourister will be discounted.
Household and Amazon Grocery
- Discover amazing savings including up to 35% on groceries at Amazon Fresh, Prime members can enjoy £15 off Morrisons on Amazon, up to £10 off Co-op on Amazon, and £15 off Iceland on Amazon shops (available to new customers only, minimum order values apply)
- Now is the perfect time to stock up on the essentials, with deals on household names such as Fairy, Lenor, Flash, and Febreze.
- Shopping for stocking-fillers for a sweet tooth? Find deals on Cadbury, M&M’S, and Lindt.
- Have the tea and coffee ready for guests this holiday season. Enjoy deals on products from Starbucks, Pukka, Ily, and more.
Amazon Resale
Customers can get a 15% discount on a selection of quality returned products at checkout. The discount will be deducted automatically at checkout after selecting their delivery address. This offer cannot be combined with other promotional offers.
Private brands
- Up to 30% off on everyday essentials from Amazon brands
- Save on winter essentials from Amazon essentials
- Up to 25% off on everyday essentials by Amazon
Doorbuster deals
With doorbuster deals, shoppers can discover 12 days of surprises, offering new deep discounts of up to 50% on trending products from brands including De’Longhi, Dyson, GoPro, Kindle, LEGO, Puma, Samsung, and Tefal.
Find out more about the latest news at Amazon.
