Key Takeaways
- Alexa for Shopping, the world’s best, most personalised AI assistant for shopping, is now available in the UK
- Generate dynamic product comparisons, get AI-generated insights in search results and on product pages, and view up to a full year of price history.
- Any signed-in Amazon customers can use Alexa for Shopping on the Amazon Shopping app and website, no Prime membership required.
More than 400 million customers worldwide have used AI-powered shopping assistance on Amazon in the past 12 months. Now, Alexa for Shopping is taking that even further for UK customers by bringing together the product expertise of Rufus with the personalised knowledge and context of Alexa+ to deliver a more personal, helpful shopping experience.
By combining product knowledge, information from across the web, and powerful shopping capabilities with your personal preferences, shopping history, and conversations from across both Amazon.co.uk and Alexa+, Alexa for Shopping helps you research, compare, and find the products you want at great prices.
Product expertise and seamless personalisation sets Alexa for Shopping apart. What you share with Alexa+ on your Alexa-enabled devices can inform your shopping experience on Amazon, and your conversations, browsing, and purchases on Amazon make Alexa+ more helpful across your experiences. It helps you find products, compare categories and items, provide personalised recommendations and guidance, track prices, reorder essentials, and manage your basket.
In the same way Alexa+ already enhances the Amazon Music, Kindle, and Fire TV experiences, Alexa for Shopping brings that connected, personalised assistance to how you shop. And it gets more helpful over time.
An assistant that gets to know you
Here’s what that looks like in practice:
- You're packing for a camping weekend in the Lake District. You ask what you need to pack and shop for, and Alexa for Shopping suggests everything from camping lights and sleeping mats, to baked beans and a stove, that you can easily add to your basket, all in an instant.
- You're running low on the household items you buy regularly: tea bags, washing up liquid, pet food. You ask Alexa for Shopping to add your usual items, it builds the basket from your past orders, and you check out in a tap.
- Your washing machine shows an error code. You type the code into the app, and Alexa for Shopping explains what it likely means and suggests a few things to try before calling a technician—along with any replacement parts you may need.
- You're buying a gift for a child's birthday tomorrow. You ask for inspiration for great gift under £20, and Alexa for Shopping suggests 4 star or more reviewed options that will arrive the next day.
We’ve built Alexa for Shopping with customer trust at the centre. You’re always in control over how the experience is personalised, and you can edit your preferences at any time by chatting with Alexa for Shopping.
New and enhanced features with Alexa for Shopping
Alexa for Shopping brings new and improved capabilities that make shopping more convenient and help you save time and money.
- Get AI overviews in search and on product pages: Alexa for Shopping surfaces AI-generated overviews at the top of search results and on product detail pages, giving you a quick summary of a category and what to look for before you start browsing.
- Compare products: Ask Alexa for Shopping to compare products and it provides a side-by-side summary of features, prices, and review highlights to help you evaluate your options.
- Check price history for up to a full year: Tap “Price History” on any product detail page, or just ask, to see how a price has changed within a 30-day, 60-day, or 365-day period, helping you decide if it’s the right time to buy.
- Learn about new categories and make bigger decisions: For a bigger purchase like a TV or a laptop, ask Alexa for Shopping to create a personalised shopping guide that compares options based on what matters most to you.
- Effortlessly manage your basket: Alexa for Shopping can search past orders and add them to your basket or build new baskets from conversational directions. Say “add my regular dog treats,” “add my usual cleaning products,” or “add my favourite coffee”, and check out with a tap.
- Personalise your experience: View, update, and remove what Alexa for Shopping knows about you, such as family members, pets, interests, and dietary needs, simply by asking.
Alexa for Shopping does everything you already rely on, including finding deals based on your browsing history and shopping lists, searching for items by price range, tracking packages, checking order status, and managing returns, all through conversation. When you need help beyond shopping, like controlling smart home devices, playing music, or managing household tasks, Alexa for Shopping hands off to Alexa+ on the Alexa app or alexa.amazon.co.uk.
What’s coming next for Alexa for Shopping?
This is just the beginning for Alexa for Shopping in the UK. Here’s what’s coming in the weeks and months ahead as we add new capabilities:
- Price Alerts: Set a target price for any product and get notified the moment it drops to the price you want.
- More personal, helpful experiences: Ongoing improvements to how Alexa for Shopping remembers your preferences and conversations across devices, so it gets more helpful the more you use it.
- Set Price Drop Alerts and Scheduled Actions: Set a deal alert and Alexa for Shopping lets you know when a price drops or a relevant deal appears. You can also set up recurring or one-time automations. For example, restock household essentials each month or “add this sunscreen to my basket if the price drops below £10.”
How to get started
Alexa for Shopping is now available to customers in the UK. To get started, update your Amazon Shopping app and tap the Alexa icon in the bottom navigation bar, or find it at the top of your screen on desktop. All Amazon customers can use Alexa for Shopping for free when signed int, no Prime membership or Echo device required.
Alexa for Shopping works as a standalone shopping assistant on the Amazon Shopping app and website. For the full Alexa+ experience across your Echo devices and the Alexa app, including smart home controls, music, and more, Alexa+ is currently available in the UK through Early Access. Customers can get Alexa+ Early Access out of the box with the purchase of an eligible Echo device, or request access.
