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Why it matters
With 64% of UK shoppers stocking up on everyday products when they see them on sale, according to Amazon research, Spring Deal Days arrives at the perfect time. Whether you're restocking your cleaning cupboard, refreshing your home for the new season, or treating yourself to that tech upgrade you've been eyeing, there's something for everyone.
"Customers count on Amazon for great value every day, and Spring Deal Days offers even more ways to save," said John Boumphrey, UK Country Manager at Amazon. "We're offering hundreds of thousands of deals on everything from everyday essentials to the most popular brands across every category, helping people get more for their money."
Everyday Essentials
Save up to 45% on popular household items across cleaning, beauty, health, personal care, grocery, and pet products from leading brands including CeraVe, Tassimo, and Sheba. Stock up on nappies, toilet roll, cleaning products, and toiletries whilst the deals last.
Today's Big Deals
New deals drop twice daily at 9 a.m. and 5 p.m. across beauty, tech, home, and fashion. Keep an eye out for savings on brands such as Braun, Roborock, Sonos, Samsung, Tefal, Puma, and Philips.
Amazon Devices
Enjoy up to 40% off select devices with Alexa, including Echo Dot Kids (5th Generation) and Echo Show. Fire TV fans can snap up the Fire TV Stick 4K Max and Fire TV Stick HD for seamless streaming, whilst families can save up to 60% on Fire HD 8 Kids and Fire HD 10 Kids Pro tablets.
Plus, there are exclusive savings on Ring devices, with the Ring Wired Video Doorbell Pro at 20% off and Ring Battery Video Doorbell at 50% off.
Spring Refresh
Get your home and garden ready for the warmer months with deals on smart home products, with savings of up to 25%.
Tech
Shop epic deals on top tech, including up to 30% off Samsung and up to 25% off gaming products.
Grocery
Save up to 30% at Amazon Fresh, 20% off spring-cleaning products at Morrisons on Amazon, 20%off Irresistible Night In range at Co-op on Amazon, £15 off first orders at Iceland on Amazon (new customers) and 20% off exclusive brands (all customers), plus £10 off at Gopuff for all customers. Terms and conditions apply.
Books
The Big Book Sale is back through to March 31 with thousands of deals on offer. Save big during Amazon’s only dedicated book deal event of the year, featuring bestsellers like Matt Haig's The Midnight Library, Rebecca Yarros' phenomenon Fourth Wing, and Douglas Stuart's powerful Shuggie Bain.
There are plenty of great titles for children too, including deals on Katherine Rundell's Impossible Creatures, Sue Hendra and Paul Linnet's Supertato: The Great Eggscape!, and Onjali Q. Raúf's The Boy at the Back of the Class. With up to 90% off thousands of eBooks, up to 70% off hundreds of top print books — including Taylor Jenkins Reid's The Seven Husbands of Evelyn Hugo and David Nicholls’ You Are Here — plus hundreds of audiobooks under £6, there's something for every reader.
Amazon Haul and Resale
Get up to 40% off when you shop Amazon Haul during Spring Deal Days (minimum spend applies), and grab a 20% discount on quality used, returned, or open-box products from Amazon Resale. Terms and conditions apply.
Not sure where to start? Here are some ways to discover the best offers:
- Watch a Deal — Preview, track, and shop limited-time Lightning Deals, with alerts available on-site and in the Amazon Shopping app.
- Wish List Alerts — Add items to your Wish List and get notified if they're included in an Amazon Spring Deal Days deal.
- Personalised Deals — Customers can browse curated deal lists such as Recommended Deals for You, Deals Related to Your Lists, 4+ Star Deals for You, and Deals Related to Items in Your Cart.
- Top 100 Best Deals — A curated list of the best-selling deals during the event.
- Creator Favourites — A curated selection of top deals chosen by your favourite creators.
Amazon's AI-powered tools are designed to help customers discover deals faster. Rufus, Amazon's conversational shopping assistant, can answer questions like "What are the best running trainer deals for marathon runners?" to surface personalised recommendations.
Amazon Lens lets you snap a photo of any product—whether spotted in a magazine, at a friend's house, or in-store—to find it on Amazon and check if it's on offer.
All customers can shop Spring Deal Days, but Prime members get even more. Enjoy fast, free One-Day Delivery, with Same-Day Delivery available on over a million items in more than 80 towns and cities across the UK (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day.
