Amazon and National Express are today announcing the return of their best-selling Black Friday travel deal, which will see thousands of discounted coach tickets available to Prime members to help them reunite with loved ones for less this festive season.

Discover the story of three life-long friends reliving the joy of their youth atop a snowy hill, proving that joyful moments are made even more special when they’re shared.

The deal has been launched with a humorous short film featuring Take That reuniting for Christmas, and will see 75% off National Express coach tickets for Amazon Prime members who check out with Amazon Pay – making some one-way journeys available for as little as £3.90.

Take That help turn on Amazon's Black Friday National Express deal

This content is hosted by a third party (

To view the content, you need to consent to cookies by selecting Accept all in the popup banner. Or you can go to the site footer, select Cookie Preferences, and then select On under Functional Cookies and Performance Cookies.

The offer will be live from 9am on 24 November until 4pm on 4 December 2023, with more information and terms and conditions available at

The collaboration marks the second consecutive year of the Amazon and National Express Black Friday deal, which saw prices for 5,000 coach tickets reduced by 75% for Prime Students in its inaugural year in 2022. The deal is bigger and better this year, with more than twice as many tickets available to all Prime members offering great value travel to over 550 destinations across the country this festive season.

Take That took to the screen in an amusing short film to launch the deal, which sees the band gearing up for a Christmas lights switch on. The scene opens with Gary, Howard and Mark reuniting in a dressing room, reminiscing about Christmas lights ‘switch-ons’ recalling the scale of one on London’s Regent Streets and the hordes of fans that were there. As the stage manager calls them for their big moment, they head towards the ‘stage’, only to find it’s not quite what they were expecting! However, the band’s festive spirit kicks in and they press the big red button, lighting up a National Express Coach, festooned with Christmas lights, to officially launch the new Amazon and National Express Black Friday deal.

Take That commented: “As a band, we absolutely love Christmas and it’s great to be part of a campaign with Amazon and National Express that helps bring families and loved ones together for less at this special time of year.”

Get the best Amazon Black Friday Week deals with Amazon’s lowest prices of the year so far.

The Amazon and National Express offer is just one example of the great value Amazon is offering this Black Friday. Black Friday Week will run until 11.59pm GMT on 27th November, with new deals going live every day. The shopping event will include Amazon’s best prices of the year so far on a wide variety of top brands, from homeware and electronics to health and beauty, as well as fast and convenient delivery options. Customers can head to to shop the deals and find out more.

Prime members wanting to take advantage of the National Express offer can visit the Amazon National Express site from 9am GMT on 24 November until 4pm on 4 December (or while stocks last), checking out with Amazon Pay. To find out more about Amazon Pay, head to Ts&Cs apply, travel period from 24 November 2023 - 31 January 2024, excludes travel on 25 and 26 December 2023.

Get the latest on the best deals and shopping tips in our Black Friday 2023 live blog.