Prime Day will return this July, with Prime members in the UK able to shop some of Amazon’s best deals of the summer. We’re offering members deep discounts on some of the biggest brands, viral hits, and bestselling favourites to make this July’s event even more valuable for customers.
Prime members will be able to take advantage of big discounts across a range of categories including electronics, home, beauty, fashion, and more. Customers will be able to get their shopping done for everything they need for summer and beyond whilst enjoying fast, free delivery with Prime.
Last year was the biggest ever Prime Day, with independent sellers – most of which are small and medium-sized businesses – selling more than 200 million items during the event.
Amazon also hit another milestone last year by delivering at the fastest ever speeds for Prime members globally, with more than one billion items delivered the same day or next day in the UK alone. Throughout the course of 2024, Prime members in the UK saved nearly £200 on average on delivery – more than two times an annual membership fee.

More details to come as we get closer to the event!
Discover all the benefits available with your Prime membership:
- How to sign up for a Prime membership
- How to sign up for a free Prime membership trial
- 10 Prime benefits you need to know about
- How much is a Prime membership in the UK?
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