Prime is savings, convenience, and entertainment, all in a single membership. And with Amazon’s annual Prime Day event, Prime members have access to amazing deals on products from top brands and small business sellers across categories—from fashion and electronics to toys and home. Here's everything you need to know about Amazon's biggest deal event of the year.

Prime members have exclusive access to great deals from top brands including Bose, Elemis, ghd, Ninja and Sonos.

What is Prime Day?

Prime Day is Amazon's deal event exclusively for Prime members, featuring deals on top brands and small businesses.

Why did Prime Day start? Prime Day was created as a way to celebrate Prime members. The first Prime Day event came to life on Amazon’s 20th birthday on July 15, 2015.

When is Prime Day?

Prime Day 2024 will take place on 16 and 17 July.

How can I prepare to find deals on Prime Day?

If you haven't already, be sure to join Prime to participate. Remember, being a Prime member is the only way you’ll be able to access deals and savings on Prime Day.

Prime members can also ask Alexa for deal notifications on products added to their Wish List, Cart, or Save for Later. To get started, just ask, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.

Whether you’re thinking of joining Prime, or you’ve been with us for a while, it’s important to know how to maximise your membership.

What are the best Prime Day deals?

This Prime Day, Prime members can shop hundreds of thousands of deals from top brands including Bose, Elemis, ghd, Ninja and Sonos, as well as Amazon’s lowest prices of the year so far on select products from Bosch, Barbie, LEGO, Oral-B and more. Find out more.

Do you need to be a Prime member to shop the Prime Day sale?

Yes, you must be a Prime member in order to take advantage of all the savings on Prime Day. You can start a free 30-day trial before Prime Day starts, or sign up directly for a full membership.

Prime Video offers a massive library of movies, series, and sports.

What countries participate in Prime Day?

Prime Day will take place in the following countries: Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. Prime members in India can shop on Prime Day later this summer.

What is Prime?

More than 200 million paid Prime members in 25 countries around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the UK, anyone can join Prime for £8.99 per month or £95 per year.

How does Prime delivery work?

Fast, free delivery of Prime Day orders is made possible thanks to Amazon’s global transportation network, which is powered by a combination of innovative technology, transportation services, dedicated associates, and partners.

We have thousands of electric delivery vans on the road across Europe, including more than 1,000 electric delivery vans in the UK and six micromobility hubs in four locations (London, Manchester, Croydon, and Glasgow), while all delivery bags, envelopes, and boxes across Europe are 100% recyclable.

Read more about Prime benefits.