The final day of Prime Big Deal Days is here. The deals event launched on 7 October in the UK and will end on 8 October, offering Prime members exclusive access to hundreds of thousands of deals across a wide selection of products in the lead up to Christmas.
Shoppers can take advantage of savings of up to 40% across all categories including home, kitchen, electronics, toys, fashion, and beauty & self-care. There are great deals from popular brands like Crocs, De'Longhi, Levi’s, Ninja, and OURA.
Check out some of the best deals you can shop right now.
When does Prime Big Deal Days 2025 end in the UK?
The two-day shopping event started at 00:01 on 7 October and ends at 23:59 on 8 October.
What’s new for Prime Big Deal Days 2025 in the UK?
New for this year’s Prime Big Deal Days, customers can shop limited-time ‘New Deal Drop' deals during the event, curated exclusively for Prime members.
Shoppers can make a head start on their festive shopping lists and explore themed deal collections such as Cosy Season, with deals across apparel, home, and kitchen, or Gifting, highlighting savings on categories including beauty, toys, and electronics.
In the UK, are Prime Big Deal Days offers only available to Prime members?
Yes, you have to be a Prime member to shop Prime Big Deal Days 2025. Customers who haven’t yet joined Prime can sign up now or begin a free trial to unlock access to exclusive savings and benefit from fast, free delivery on millions of products. In the UK, anyone can join Prime for £8.99 per month or £95.00 per year.
Young adults aged 18-22 can become a Prime member and enjoy all the same benefits for half the price at £4.49 per month or £47.49 a year, which also gives them access to exclusive discounts on thousands of textbooks, clothing, travel, accessories, and more.
Discover all the benefits available with your Prime membership.
Celebrating Prime Big Deal Days
To mark the shopping event, TV star Joel Dommett joined some of the UK’s biggest content creators to make shoppers feel like a big deal through a series of special deliveries and surprise celebrations across the country.
The activity kicked-off in London where Joel was joined by the Voodoo Brass Band, who found fame online for playing spontaneous performances for unsuspecting members of the public. While the band surprised passers-by with pop-up performances, Joel presented shoppers with big deal deliveries, including exciting giveaways from Prime Dig Deal Days.
How can UK shoppers make the most of Prime Big Deal Days 2025?
After signing up for a Prime membership, there are several ways UK shoppers can make the most out of Prime Big Deal Days 2025 including:
- Use Amazon's AI shopping assistant, Rufus, to get product details, expert advice, and personalised suggestions. Whether exploring a new hobby, comparing products, or checking on an order, Rufus AI offers quick, helpful guidance.
- Discover the right deal with personalised deal recommendations including “recommended deals for you”, “deals related to your lists”, “4+ star deals for you”, and “deals related to items in your cart”.
- Use Buy Again to stock up on and revisit frequent purchases, such as everyday essentials.
- Add must-have items to your ‘Wish List’ ahead of time—if they’re on sale during Prime Big Deal Days you’ll receive alerts.
- Find products quickly with our visual search tool Amazon Lens. Use your camera or existing photos on your device to find the exact product or similar items available on Amazon.
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