Prime Big Deal Days is just around the corner, coming to the UK 7-8 October.
With hundreds of thousands of deals available, the event is the perfect opportunity for shoppers to make a head start on their festive shopping lists and explore themed deal collections such as Cosy Season, with deals across apparel, home, and kitchen, or Gifting, highlighting savings on categories including beauty, toys, and electronics.
In the run-up to Prime Big Deal Days, we’ve rounded the types of deals and discounts you can expect to see during the event.
What deals are available during Prime Big Deal Days 2025?
Tech deals
Deals will be available on selected Amazon devices, including Echo and Fire TV devices, Kindle, Ring, Blink, and eero devices.
Find deals on audio devices. Audiophiles, level up your listening experience with deals on products from Sonos, Marshall, and Sony.
Take your smart home to the next level, with savings on Philips Hue.
Fine-tune your fitness. Enjoy discounts on health and fitness brands including Peloton and OURA.
Fashion deals
Refresh your gym gear. Expect savings on sports brands including Under Armour, Puma, and many more.
Dress to impress. Enjoy deals on accessories and fashion items from brands including Swarovski, Hugo Boss, and Lacoste.
Up your shoe game and save big on Kipling, Clarks, and Crocs.
Get travel-ready. Find deals on luggage brands including American Tourister, Travelite, Jansport, and many more.
Kitchen & homeware deals
Impress your dinner guests. Find deep discounts on products from Le Creuset, Ninja, and other kitchenware brands.
Cosy up this winter, with savings on products from Silentnight and Yankee Candle.
Keep your home clean. Snag deals on homecare from brands including Vax and Vileda.
Beauty and personal hygiene deals
Upgrade your morning and nighttime routines, with deals on grooming and hygiene products from Philips and other brands.
Deals on pet products
Keep your pet well-fed. This Prime Big Deal Days, you can keep your pets nourished for less, with deals on cat and dog food.
Stock up on pet essentials. Save money on cat litter, and more.
What other deals will be available?
Savings of up to 40% will be available across all categories, including automotive, office products, home improvement, and so much more. Check back here on 7 October at the start of Prime Big Deal Days to see some of the best deals available.
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