It's the final day of Prime Big Deal Days 2025, with the event ending on 8 October.
With hundreds of thousands of deals available, the event is the perfect opportunity for shoppers to make a head start on their festive shopping lists and explore themed deal collections such as Cosy Season, with deals across apparel, home, and kitchen, or Gifting, highlighting savings on categories including beauty, toys, and electronics.
How long is Prime Big Deal Days in the UK?
Prime Big Deal Days 2025 lasts for two days, running from 7 October until 11:59 p.m. on 8 October.
With Prime Big Deal Days in full swing, we’ve rounded up some of the best deals available to shop right now, from laptops and Kindle devices to air fryers and coffee machines. We'll be regularly updating this article, so check back here throughout the event to find the best deals.
The below deals are correct at time of writing and may change
Devices and tech deals: Kindle, Samsung, Microsoft, and more
Read in colour with Kindle Colorsoft. Now up to 26% off, the Kindle Colorsoft Signature Edition (32GB) also allows you to highlight your favourite scenes in yellow, orange, blue, and pink.
Shop Kindle Colorsoft
Up to 44% off the Echo Show 5. With a 5.5" display, you can see news and weather at a glance, make video calls, view compatible cameras, stream music and TV programmes, and more.
Shop the Echo Show 5
The Ring Battery Video Doorbell is at its lowest price ever. You'll know who's on your property whenever your Video Doorbell is pressed or motion is detected, all for up to 60% off.
Shop the Ring Battery Video Doorbell
Snag an Amazon Fire TV Stick 4K deal. Elevate your entertainment with 4K streaming, now up to 57% off.
Shop the Fire TV Stick 4K
Other deals are available on selected Amazon devices, including Echo, Fire TV, Kindle, Ring, Blink, and eero.
Discover great deals on Amazon devices
Looking for a deal on a new laptop? Consider the Microsoft Surface Laptop, the fastest, most intelligent Surface ever and now up to 45% off.
Shop the Microsoft Surface laptop
Level up your listening experience with 33% off Sonos. These noise-cancelling wireless headphones come with spatial audio, surrounding you in a hyper-realistic three-dimensional soundstage.
Shop the Sonos headphones
Dive into virtual reality, with the Meta Quest 3S, or blend digital objects into the room around you with mixed reality. Now up to 24% off.
Shop the Meta Quest 3S
Take your smart home to the next level. With this four-pack of Philips Hue White and Colour Smart Light Bulbs, you can breathe new life into any space.
Shop the Philips Hue smart light bulbs
Get fit for 2026. Snag up to 30% off the Peloton Bike+, which includes a 24" HD Touchscreen with 360° of movement.
Shop the Peloton exercise bike
Time for a new mobile phone? The Samsung S25 Ultra is now up to 18% off, featuring a 200MP camera and Galaxy AI, Samsung's helpful AI companion.
Shop the Samsung S25 Ultra
Let Shark's robot vacuum do the hard work. This self-navigating cleaner automatically detects and reacts to dirt, edges, and corners, targeting hidden debris and stains. Now up to 36% off.
Shop the Shark PowerDetect Robot Vacuum
Keep your home clean with Vax. This cordless stick vacuum cleaner is now up to 25% off, with up to 45 minutes of cordless cleaning for a whole home clean on a full charge.
Shop the Vax vacuum cleaner
Keep your PS5 controllers charged. The OIVO PS5 Charging Station is specially designed to charge two PS5 controllers at the same time and is now up to 47% off.
Shop the PS5 controller charging station
Fashion deals: Levi's jeans, Under Armour trainers, Swarovski Jewellery, and more
Refresh your gym gear. Get up to 33% off these Under Armour trainers with breathable mesh and enhanced ankle collar cushioning.
Shop the Under Armour trainers
Up to 35% off Levi's Men's taper jeans. These jeans provide extra room in the thigh and a clean, tapered cut, making them easy to style without compromising comfort.
Shop Levi's taper jeans
Add sparkle to your outfit. This Swarovski crystal bracelet will elevate any outfit—and now it's up to 49% off.
Shop the Swarovski bracelet
Invest in a timeless wrist-piece. This Hugo BOSS Analogue Quartz Watch for men is up to 26% off.
Shop the Hugo BOSS watch
Step into the colder months with Fly leather biker boots. A perfect addition to your autumn wardrobe, these mid-calf boots are now up to 56% off.
Shop the Fly biker boots
Up to 50% off Crocs. This classic clog is perfect for gardening, beach visits, or even wearing around pools.
Shop the Crocs clogs
Get travel-ready. The large, expandable suitcase from Samsonite is the perfect travel companion.
Shop the Samsonite suitcase
Kitchen & homeware deals: Ninja air fryer deals, Le Creuset kitchenware deals, coffee machine deals, and much more
Join the air fryer club. The Ninja Foodi Dual Zone Digital Air Fryer is now up to 46% off.
Shop the Ninja air fryer
Impress with Le Creuset. This signature enamelled cast iron round casserole dish will wow your dinner guests—and it's up to 42% off.
Shop the Le Creuset casserole dish
Up to 28% off this Nutribullet blender. Enjoy fresh, delicious blends made in seconds.
Shop the Nutribullet blender
Make sorting laundry easier, with the Joseph Joseph Laundry Separation Basket. Featuring dual compartments for easy separation of fabrics, this handy product is now up to 44% off.
Shop the Joseph Joseph basket now
Enjoy delicious, café-quality coffee. This easy-to-use, intuitive espresso machine from Breville is now up to 42% off.
Shop the Breville coffee machine
Work from home in comfort, with up to 33% off this Yaheetech swivel office chair with adjustable back support.
Shop the Yaheetech office chair
Up to 27% off this Silentnight Heated Electric Underblanket, which heats up quickly and keeps you extra warm and cosy during the winter.
Shop the Silentnight electric blanket
Keep your clothes crease-free. The Swan Handheld Garment Steamer, now up to 33% off, delivers efficient and effective steaming across a variety of fabrics.
Shop the Swan steamer
Enjoy deep relaxation. The Perfect Night's Sleep candle from Neom is filled with lavender and jasmine essential oils. Now up to 47% off.
Shop the Neom candle
Beauty and personal hygiene deals: Dyson Hair Dryer and Air Wrap deals, essential skincare, and more
Enjoy a sharper shave. The Philips OneBlade Pro is now up to 32% off.
Shop the Philips OneBlade Pro
Dry, volumise, shape, and smooth your hair. Shark's SmoothStyle Heated Brush Comb is now up to 51% off and is perfect for all hair-types.
Shop the Shark brush
Keep your skin hydrated with CeraVe. The AM Facial Moisturising Lotion with UV protection is now up to 46% off.
Shop the CeraVe moisturiser
Up to 44% off RENPHO scales for body weight. With high-precision sensors and an smart app syncs, tracking your weight and health has never been easier.
Shop the RENPHO scales now
Unlock the ultimate blowout with the Dyson Supersonic Hair Dryer, now up to 30% off.
Shop the Dyson hairdryer
Perfect curls at the touch of a button. The Dyson Air Wrap is a faster, easier way to achieve long lasting curls with no heat damage—and now up to 21% off.
Shop the Dyson Air Wrap
Brush your teeth with confidence. The Oral-B iO3 Electric Toothbrush, now up to 66% off, removes 100 percent more plaque than a manual toothbrush.
Shop the Oral-B toothbrush
Up to 36% off ELEMIS Pro-Collagen Marine Cream. This anti-wrinkle cream nourishes and protects and is clinically proven to reduce signs of ageing.
Shop the ELEMIS moisturiser
Up to 49% off creatine powder. This creatine powder from Optimum Nutrition is a great pre-workout and post-workout supplement.
Shop Optimum Nutrition creatine powder
Long-lasting hair removal. The Philips Lumea IPL hair removal device is now up to 38% off and will leave skin feeling smooth for up to 18 months.
Shop the Philips IPL hair removal device
Deals on toys and games: LEGO deals, Monopoly deals, UNO deals, and more
Bring Fortnite to life with the LEGO Battle Bus. This detail-packed model, now up to 30% off, is the perfect gift for the young gamer in your life.
Shop the LEGO Battle Bus
Check out the LEGO Store to see all other LEGO deals in Prime Big Deal Days.
Welcome to the Barbie Dreamhouse. This three-storey home comes with with 10 play areas including a pool, slide, and elevator. Now up to 21% off.
Shop the Barbie Dreamhouse
Add a wizarding twist to your game of Monopoly. This magical Monopoly Harry Potter Edition sees players move through areas of Hogwarts Castle while collecting house points. Now up to 50% off.
Shop Monopoly Harry Potter Edition
UNO Extreme is now up to 55% off, featuring the random-action launcher with lights and sounds.
Shop UNO Extreme
Up to 45% off Hot Wheels. This track-building set features everything kids need to race or smash cars for endless fun.
Shop the Hot Wheels track-building set
Deals on pet products: Pet food, essentials, and more
Keep your pet well-fed. This Prime Big Deal Days, you can keep your pets nourished for less, with deals on cat and dog food, including up to 36% off Scrumbles Natural Dry Cat Food.
Shop cat food
Stock up on pet essentials. Save money on cat litter from Ever Clean.
Shop cat litter
What other deals are available?
Savings of up to 40% are available across all categories including automotive, office products, home improvement, and so much more.
Read more of the latest news at Amazon.
