Amazon's big sales event this October will include deep discounts on select products.

Just in time for the festive season, Prime Big Deal Days offers Prime members amazing deals across categories like fashion, home, devices and toys.

Here is everything you need to know about Prime Big Deal Days.

What is Prime Big Deal Days?

Prime Big Deal Days is a two-day deal event exclusively for Prime members, featuring discounts and savings on brands they love like Bose, Shark and Fitbit, as well as a wide selection of discounts from small businesses across the UK.

    Want in on exclusive deals and great savings? Joining Prime couldn't be easier.

    When is Prime Big Deal Days and how long will the event last?

    This year, Prime Big Deal Days starts on 10th October and runs through 11th October. Prime members don’t have to wait to make savings this season, you can access early discounts on entertainment including Amazon Music Unlimited, Kindle Unlimited and more.

    How can I prepare for Prime Big Deal Days?

    Prime members can stay prepared with the help of personalised deal alerts. Learn more about how to prepare for Prime Big Deal Days.

    Which countries participate in Prime Big Deal Days?

    Prime Big Deal Days take place in 20 countries around the world, kicking off on October 10 in Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Ireland, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.S., and the UK. Prime members in Japan can shop the Prime Big Deal Days event October 14-15.

    Whether you’re thinking of joining Prime, or you’ve been with us for a while, it’s important to know how to maximise your membership.

    What is Prime?

    Prime offers the best of shopping, savings, and entertainment to more than 200 million paid members around the world. In the UK, that includes unlimited access to award-winning movies and TV shows with Prime Video, ad-free listening of all the music you love and top podcasts with Amazon Music, free games with Prime Gaming, a rotating selection of books and magazines with Prime Reading, unlimited, secure photo storage with Amazon Photos, free delivery from your favourite restaurants and takeaways with Deliveroo Plus, and incredible Prime member exclusive discounts.

    Prime was built on the foundation of unlimited fast delivery. Prime members in the UK receive unlimited One-Day Delivery on millions of items across all categories, with Same-Day Delivery included for orders over £20 in Greater London, Edinburgh, Glasgow, Birmingham, Bristol, Manchester, Leeds, Liverpool, and more. Prime members also enjoy ultrafast grocery delivery from Amazon Fresh, Morrisons, Co-Op and Iceland in selected postcodes across the UK.

    How do you sign up for a Prime membership?
    You can join Prime or start a free trial at to save big this season.

    Are there discounted Prime memberships?

    Amazon offers a discounted membership for students to ensure that they can also experience Prime’s unparalleled value, including world-class customer service, exclusive savings, convenience, and quality digital entertainment.

    Learn all about the special benefits and latest offers only available to higher education students

    • Prime Student: Designed specifically for students, Prime Student offers a 6-month trial followed by a 50% discount on Prime subscription fees alongside various other member-only discounts. This includes 10% off selected fashion, 10% off thousands of textbooks, 15% off National Express Coach Tickets and much more. The 6-month trial is courtesy of Microsoft Surface. Both university students and apprentices are eligible to apply for the 6-month trial.

    How does Prime delivery work?

    Fast, free delivery of Prime Big Deal Days orders is made possible thanks to Amazon’s global transportation network, which is powered by a combination of innovative technology, transportation services, dedicated associates, and partners. Amazon continues to build, innovate, and scale this network around the world – from rail and trucks to planes, vans, and more – while focusing on the safety, well-being, and career advancement of the people and partners who work across the journey of an Amazon Package.

    Learn more about Prime Big Deal Days.