Amazon Prime Day 2025 has arrived, bringing exciting discounts across the Fire TV Stick line-up to shoppers. Throughout the annual summer deals event, Prime members can save on a range of models, from the Fire TV Stick HD to the more premium Fire TV Stick 4K Max. In fact, customers can save up to 53% on Fire TV Sticks during the four-day event.
Whether you're looking to transform your standard television into a smart entertainment hub or upgrade your existing streaming setup with the latest features, Prime Day offers the perfect opportunity to invest in the popular Fire TV Sticks.
There are plenty of unmissable deals across Prime Day and offers are also available on other Amazon devices, including Kindle and Echo.
Fire TV Stick HD
40% off
Amazon's Fire TV Stick HD can transform your television into a complete entertainment hub—all of which can be controlled by the included Alexa Voice Remote. Perfect for streaming newcomers and tech enthusiasts alike, this pocket-sized device goes beyond just video content, allowing you to listen to millions of songs through popular music services, watch live TV and sports, and even control your compatible smart home devices. Its portable design means you can take your entertainment anywhere too by simply connecting to any TV's HDMI port.
Fire TV Stick 4K
53% off
Level up your television with the Fire TV Stick 4K, which delivers exceptional streaming performance with Wi-Fi 6 support for smooth viewing even on busy networks. 4K Ultra HD visuals enhanced by Dolby Vision and HDR10+, complemented by immersive Dolby Atmos audio, deliver a true cinema experience at home. Plus, it's the only streaming media player that features the Xbox app - allowing you to enjoy games like Forza Motorsport and Starfield without a console.
Fire TV Stick 4K Max
43% off
This is Amazon’s most powerful streaming stick, with the Fire TV Stick 4K Max delivering lightning-fast performance with its enhanced processor and industry-leading 16 GB storage capacity—twice that of other Fire TV Sticks. The innovative Fire TV Ambient Experience, a first for streaming sticks, converts your television into a sophisticated art gallery with over 2,000 museum-quality artworks, while Wi-Fi 6E support ensures seamless streaming even on crowded networks.
Fire TV Cube
21% off
Amazon's Fire TV Cube is our most powerful media player yet—featuring an octa-core processor that's twice as strong as the Fire TV Stick 4K Max. That means you get lightning-fast app launches and seamless navigation. Not only does it deliver breathtaking true-to-life 4K visuals, but it also serves as a comprehensive smart home command centre too, enabling video calls, management of smart home devices from across the room, security camera monitoring, and more.
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