Key takeaways

  • Our most affordable 4K Fire TV streaming stick yet is coming – with enhanced content discovery.
  • Kindle Scribe gets first-ever colour display and AI-powered notebook search capabilities.
  • Ring and Blink debut 4K and 2K cameras with advanced AI features for better home security.
  • All-new Echo lineup introduces our four most powerful devices yet, featuring premium audio and stunning new designs.

Today, we’re excited to announce our brightest lineup of Amazon devices yet, introducing breakthrough innovations across entertainment, reading, smart home security, and voice assistance that work together to create more intelligent, personalised experiences for customers.

The new collection spans everything from an affordable 4K streaming device to the first-ever colour Kindle Scribe, plus security cameras that deliver cinema-quality clarity and Echo devices engineered for the future of AI. Together, these devices represent our vision of ambient intelligence—technology that adapts to customers' needs while fading seamlessly into the background.

Here’s every newly-announced device that is coming to the UK.

Fire TV

TV displaying streaming services in orange-themed room with exercise bike and guitar

  • Fire TV Stick 4K Select (£49.99, available for pre-order today and will begin shipping from mid-October)
  • Fire TV 2-Series (£249.99, coming soon)
  • Fire TV 4-Series (£429.99, coming soon)
  • Fire TV Omni QLED Series (£649.99, coming soon)

Leading the entertainment innovations is the Fire TV Stick 4K Select, delivering exceptional performance without compromise. The device supports all the streaming services customers love most and will soon support experiences like Xbox Gaming. It is powered by our new operating system that is purpose-built to be responsive and efficient.

Our new TV lineup takes the viewing experience further with the 2-Series, delivering crisp HD, while the 4-Series offers 4K resolution. Both are 30% faster than previous models thanks to new processors and, for the first time, feature Ambient Experience.

Three TV displays showcasing nature scenes: misty mountains, coastal landscape, and underwater fish
Amazon is launching new Fire TVs and the most affordable 4K Fire TV Stick in the UK
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The flagship Omni QLED Series is 40% faster in performance and 60% brighter than before. With OmniSense technology, the TV turns on when you enter the room, displays photos or artwork, and powers down when you leave.

New features across the Fire TV lineup focus on solving the universal challenge of finding something to watch. Our Continue Watching row acts as your personal TV bookmark across the shows you’re currently watching, while the Live Guide organises channels in one place with personalised recommendations.

Read more about our new Fire TV devices and check out our Fire TV buying guide.

Kindle

Woman using a Kindle Scribe Colorsoft

Kindle Scribe receives its most significant update yet with three new models that are thinner, lighter, and faster than ever before. Packed with innovation, the new lineup includes a new front light system, a new quad-core processor delivering 40% faster page turns, and a rebuilt display stack to improve the pen-on-paper feel.

We’re thrilled to also introduce the first ever colour Scribe – bringing easy-on-the-eyes colour with our custom-built Colorsoft display. Unlike tablets with glossy displays, Kindle Scribe Colorsoft uses colour filters and nitride LEDs that don't wash out details, whilst a new rendering engine enhances the colour and ensures writing is fast, fluid, and totally natural.

Woman using a Kindle Scribe Colorsoft
Amazon is launching the first-ever Kindle Scribe in colour in the UK
The new Kindle Scribe UK lineup is thinner, lighter, and faster with a refreshed home screen and new productivity features, including AI powered notebook search.
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All new Kindle Scribe models feature redesigned software and tools including a refreshed home screen. There are also productivity enhancements including Google Drive and OneDrive support, AI-powered search and insights that can help you find important information, and the ability to write and highlight in multiple colours.

Read more about our new Kindle devices and check out our Kindle buying guide.

Ring

Ring Doorbell Plus Hero set up on a doorframe outside on a sunny day.

Ring ushers in a new era of home security with its first-ever 4K camera lineup featuring Retinal Vision – Ring’s next-generation imaging technology. This breakthrough combines advanced sensors with AI-powered tuning to capture videos that look closer to what your eyes naturally see.

Smart home security device installed next to greenery and house number
Ring unveils first-ever Retinal 4K Vision video doorbells and cameras with AI features, coming to the UK as part of a new lineup
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The 4K lineup features the Wired Video Doorbell Pro and Outdoor Camera Pro with up to 10x Enhanced Zoom, whilst Spotlight Cam Pro and Floodlight Cam Pro also bring 4K clarity to outdoor spaces with powerful illumination.

Ring Retinal 2K is now available on two all-new products— Indoor Cam Plus and Wired Doorbell Plus.

Read more about the new Ring devices and check out our Ring buying guide.

Blink

Blink Floodlight Cam mounted on a white wall, with two, bright, LED lights and a camera attached to the front

Complementing Ring's premium offerings, Blink unveils its all-new 2K camera and a dual-camera solution delivering a seamless 180-degree panoramic view.

The Blink Mini 2K+ delivers superior image quality in a compact, affordable design – featuring 2K resolution and smart features, making advanced security accessible to more consumers.

Blink security camera mounted on wooden fence under blue sky
Blink is bringing its all-new 2K camera lineup and the dual-camera Blink Arc to the UK
The new Blink lineup, coming to the UK, combines 2K resolution with dual-camera coverage to deliver a seamless 180-degree panoramic view for Blink Plus subscribers.
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For outdoor monitoring, we introduced the Blink Outdoor Floodlight Camera in the UK, a wireless, flexible, easy-to-install smart security floodlight, delivering powerful 700 lumens of motion triggered LED lighting and up to two years battery life.

The standout innovation is Blink Arc, a dual-camera solution that enables the combination of two Blink Mini 2K+ cameras to deliver a seamless 180-degree panoramic view with a Blink Plus Plan subscription. Blink Arc eliminates blind spots and the need to switch between camera feeds, allowing Plus Plan subscribers to see everything at once.

Read more about the new Blink devices and check out our Blink buying guide.

Echo

Amazon Echo sitting on a desk next to books and a lit incense.

The all-new Echo lineup features four new devices with premium audio and stunning design updates, with custom designed silicon chips and an all-new AI Accelerator. Each of these devices also feature Omnisense sensor fusion, our custom sensor platform designed for ambient AI.

Our new Echo Show devices now feature edge-to-edge glass displays with ultra-thin bezels, maximising the viewable screen area and delivering more vivid colours and sharper picture definition. With improved audio and video experiences across our new displays, we’re launching a media control centre where customers can seamlessly manage their entertainment in a single spot.

Amazon Echo sitting on a desk next to books and a lit incense.
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The compact Echo Dot Max delivers nearly three times the bass of previous Echo Dot generations, while the new Echo Studio packs premium sound into a design 40% smaller than the original, supporting spatial audio and Dolby Atmos for true surround sound experiences.

The next generation of Echo hardware is built for the future of AI, making them Alexa+ ready once available in the UK. Our new smart speakers announced today feature advanced hardware capabilities to power next-generation experiences.

Read more about our new Echo devices and check out our Echo buying guide.

Connected experiences for modern life

Echo Show 11

The new device lineup reflects our commitment to building technology that works together seamlessly. From Fire TV's universal watchlist that works across streaming services, to Kindle's cloud sync for notes and documents, to security cameras that integrate with Echo devices for voice control, each product is designed to enhance the others.

Read more of the latest news at Amazon.