Finding the right television for your home can feel overwhelming with so many options available. Amazon's Fire TV range offers something for everyone, from budget-friendly models to premium viewing experiences. This guide will help you navigate the different Fire TV models and find the perfect match for your needs.
What is Amazon Fire TV?
Fire TV is Amazon's series of smart televisions. With stunning displays, Alexa voice control, and a plethora of other innovative features, Fire TVs create a complete entertainment hub by bringing together content from Netflix, Prime Video, Disney+, and more in one intuitive interface. From the entry-level 2-Series to the premium Omni QLED Series, there's a television for every home and budget.
Which Fire TV should I buy?
Fire TV Omni Mini-LED Series

Starting at: £849.00
Available sizes: 55”, 65”, 75”
Built for the ultimate technology enthusiast, the Fire TV Omni Mini-LED Series represents the pinnacle of Amazon's television innovation, combining stunning picture quality with smart features for the ultimate viewing experience.
The Mini-LED backlighting technology delivers exceptional contrast, crisp detail, and brightness levels that bring your favourite content to life with over a billion life-like colours. Additionally, support for Dolby Vision IQ means the device’s display will be adjusted automatically depending on the room’s lighting conditions.
This is the TV for you if:
- You want the absolute best picture quality with deeper blacks and brighter highlights
- You're creating a premium home cinema setup
- You appreciate superior colour accuracy and enhanced viewing angles
- You want the most immersive viewing experience for films, sports, and gaming
- You're looking for the most advanced voice control capabilities with hands-free Alexa
Shop the Fire TV Omni Mini-LED Series or find out more here.
Fire TV Omni QLED Series

Starting at: £549.00
Available sizes: 43”, 50”, 55”, 65”
The Fire TV Omni QLED Series offers an excellent balance of picture quality, smart features, and value, making it perfect for those who want a premium experience without the highest price tag. The Stunning 4K Quantum Dot Display (QLED) makes films, TV programmes, and live sport pop in brighter, richer and more lifelike colours.
The newest flagship Omni QLED Series, coming soon, delivers stunning visuals on a display that’s 60% brighter than previous models. With double the local dimming zones, you’ll enjoy brighter whites and crisper blacks, while Dolby Vision and HDR10+ Adapative technology makes the content appear more vibrant. Plus, an upgraded processor makes it 40% faster than before.
This is the TV for you if:
- You want vibrant, accurate colours and excellent contrast
- You value smart home integration and easy content discovery through hands-free Alexa
- You enjoy stunning Interactive Art that responds as you move around the room
- You want a premium television that delivers exceptional value
Shop the Fire TV Omni QLED Series and find out more here.
Fire TV 4-Series

Starting at: £429.99
Available sizes: 43”, 50”, 55”
The Fire TV 4-Series strikes an excellent balance between performance and affordability, making it the perfect choice for everyday viewing, with the added bonus of 4K resolution.
The redesigned model, coming soon, features ultra-thing bezels and is 30% faster than previous models with new quad-core processors for smoother navigation and quicker loading times. For the first time, the 4-Series includes OmniSense, so you get intelligent experiences at every price point. And with Dialogue Boost, a new feature coming to all of our new TVs, you can turn up voice volume without increasing background noise.
This is the TV for you if:
- You want 4K resolution at a more accessible price point
- You want access to more than a hundred thousand films & TV programmes (subscription to streaming services required)
- You value having Alexa voice control and smart home capabilities
- You need a reliable television for everyday viewing
Shop the Fire TV 4 Series and find out more here.
Fire TV 2-Series

Starting at: £249.99
Available sizes: 32”, 40”
The Fire TV 2-Series, our most affordable model, proves that smart TV features and HD quality can be enjoyed at every price point.
Like the 4-Series, the latest iteration of the 2-Series, coming soon, boasts new quad-core processors for a faster user experience, OmniSense for more intelligent experiences, and Dialogue Boost.
This is the TV for you if:
- You’re looking for a more affordable television but still want smart TV features
- You prefer a smaller screen size for more compact spaces
- You're looking for an entry-level smart TV with good performance
Shop the Fire TV 2 Series and find out more here.
What to consider when choosing your Fire TV?

Budget: Match your needs with your budget—the 2-Series offers great value for smaller spaces and everyday viewing, while the Omni Mini-LED Series provides premium features for those seeking the best watching experience.
Screen size for your room: Consider the distance between your seating area and television. For standard living rooms, a 43-55 inch TV typically works well, while larger spaces might benefit from 65 inches or more. A simple rule: measure the distance from your sofa to TV position in inches, divide by two, and that's your ideal screen size.
Picture quality: Decide between HD (2-Series) for basic viewing or 4K resolution (4-Series and above) for sharper details.
Room lighting: Consider where natural light falls in your room. The Omni QLED Series with its 60% increased peak brightness might be better for brighter rooms, while any model works well in dimmer spaces.
Smart home integration: All Fire TVs include Alexa compatibility, but the Omni QLED Series and the Omni Mini-LED Series feature hands-free Alexa control with their built-in microphones. Consider how this fits with your existing smart home setup.
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