Key takeaways
- The Fire TV Stick 4K Select is Amazon's most affordable 4K streaming device ever, with faster app launches and smoother navigation.
- The new 2-Series, 4-Series, and Omni QLED TV lineup boasts sleeker designs, enhanced performance, and more premium viewing experiences.
- New Fire TV features are designed to make it easier to discover content and continue watching your favourite shows or movies.
There’s never been more to watch than there is today, yet finding something you’ll love is still too hard. Fire TV makes it simple for customers. With nearly 300 million devices purchased around the world and partners launching over 250 televisions this year alone – there’s a Fire TV for everyone. We’re building on that momentum with a new Fire TV lineup, with personalised experiences designed to get you to what you want to watch.
Fire TV Omni QLED Series
Available sizes: 50” – 65
Starts at: £649.99
Our new flagship Omni QLED Series delivers stunning visuals on a display that’s 60% brighter than previous models. With double the local dimming zones, you’ll enjoy brighter whites and crisper blacks, while Dolby Vision and HDR10+ Adapative technology makes the content appear more vibrant. Plus, an upgraded processor makes it 40% faster than before.
The Omni Series is as smart as it is fast. It automatically adjusts the display colors based on your room’s lighting, and with our OmniSense technology, the TV turns on when you enter the room. It displays your photos or artwork and powers down when you leave to save energy. Interactive Art responds dynamically to your movements, creating a truly immersive experience. And when you want to watch something, you can just talk directly to Alexa through your TV.
Fire TV 2-Series & 4-Series
Available sizes: 32” – 55”
Starts at: £249.99
The redesigned 2-Series delivers crisp HD while the 4-Series offers 4K resolution. Both feature ultra-thin bezels, so they look great in any room, at any price point, and are 30% faster with a new quad-core processor. For the first time, we bought OmniSense technology to these models too, so you get intelligent experiences at every price point. And with Dialogue Boost, a new feature coming to all of our new TVs, you can turn up voice volume without increasing background noise.
Upgrade your TV with 4K streaming support for under £50
Our new Fire TV Stick, the 4K Select, helps you maximise every pixel of your 4K TVs at an incredible value. It delivers vibrant 4K picture quality with HDR10+ support, and apps that launch fast – making it the fastest 4K stick under £50. The performance comes from our new operating system, which is responsive and highly efficient. Everything you need is right in the box—and it works with the streaming services customers love most and will soon support experiences like Xbox Gaming and Luna.
Get to what you want to watch, fast
Sometimes you just want to get into something. And for that, we’re making it easier than ever:
- Pick up where you left off: Never lose your place again. Our Continue Watching row acts as your personal TV bookmark across the shows you’re currently watching. Jump right back into where you left off—or dive into new episodes when they drop—directly from your home screen.
- One watchlist for everything: Juggling separate watchlists? Now you can save shows and movies from any streaming service to a single list. It’s like a bookmark for your entertainment; one place where all the things you want to watch are just a click away.
Availability and prices in the UK
- Fire TV Stick 4K Select: £49.99 (available for pre-order today and will begin shipping from mid-October)
- Omni QLED Series: £649.99 (coming soon)
- 4-Series: £429.99 (coming soon)
- 2-Series: £249.99 (coming soon)
Check out our Fire TV buying guide to find the perfect device for you.
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