Amazon hit its fastest speeds ever for Prime members in the UK in 2024 – with more than one billion items arriving the same or next day.
With speed more important to customers than ever, Amazon continues to invest in its logistics and delivery capabilities, with Same-Day Delivery available for millions of products in 81 towns and cities across the UK.
In 2024, Prime members in the UK on average saved nearly £200 on fast unlimited delivery —more than two times an annual membership fee.

What did Prime members order in the UK in 2024?
The fastest order delivered in the UK in the last three months was to a customer in Manchester who ordered the children’s book ‘The Story Orchestra: Carnival of the Animals’ at noon and received it by 1:26pm, a delivery time of just 86 minutes.
The UK’s sweet tooth also prevailed last year, with Cadbury Creme Eggs among the most popular items ordered, while Swansea’s love for Pepsi Max put it among the most popular items for Same-Day Delivery in Wales.
Other popular Same-Day Delivery products included Ring Chime, INSTAX mini instant film and Echo Dot.
Snail mucin was at the top of beauty-conscious shoppers’ lists, with the COSRX Advanced Snail 96 Mucin Essence being one of the most-ordered items in both Birmingham and London.
Meanwhile, Amazon also announced it is delivering even more every day essentials – the household and pantry items that Prime members need across health, beauty, baby and pet food, and more.
WaterWipes baby wipes and HP ink cartridges were among the most popular essential items in London, Edinburgh, Glasgow, Manchester, Birmingham, Swansea and Cardiff.

“Our customers always tell us that they value the low prices, wide selection, and fast deliveries that we provide,” said John Boumphrey, UK Country Manager at Amazon. "We work hard to innovate and provide faster, more sustainable deliveries, and are proud to announce another record-breaking year for fast delivery, with some big savings for Prime members along the way.”
To mark the milestone, former Mis-Teeq MC Alesha Dixon returned to the mic to deliver the speedy news at blistering speed with a 30-second freestyle revealing the total number of orders placed in the UK, the record delivery speeds reached, and some of the biggest-ordering Same-Day cities across the country.
In addition to fast deliveries to customers’ doorsteps, Amazon also offers a network of convenient and secure pick-up locations for qualifying items at no extra cost. Shoppers have the choice between self-service locker locations or staffed counters, with more than 25,000 pickup locations throughout the UK.
Amazon customers can sign up to Prime today to enjoy unlimited fast, free delivery on millions of items across all categories, year-round low prices across a wide selection of products, access to exclusive deals, and an array of additional benefits.
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