This month, Doug Gurr gave the BRC Annual Lecture about the future of retail in the digital era. He said this new era has the potential to provide new, exciting opportunities for industry, consumers and society. As we enter a moment of huge transformation, not just in retail but across all industries, the pace of change can not be underestimated.

Here are Doug's five main observations on digital transformation made at the BRC Annual Lecture, regarding the digital revolution: