Amazon’s 10th Prime Day is here and runs until 23:59pm on 17th July! Prime members can enjoy 48 hours of great savings across all categories including Electronics, Homeware, Fashion and Beauty. This Prime Day, Prime members can shop hundreds of thousands of deals from top brands including Bose, Elemis, ghd, Ninja and Sonos, as well as Amazon’s lowest prices of the year so far on select products from Bosch, Barbie, LEGO, Oral-B and more.

Fast, free delivery is available for all Prime members, with new deals dropping throughout the event including products from much-loved brands and small businesses across the UK. Customers can join Prime or start a free trial to take part in Prime Day and enjoy exclusive savings and member benefits throughout the year.

Find everything you need to know about Amazon Prime Day 2024, including when it starts and how to find the best deals.

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Ready, Set, Shop

Prime members can save more on products and services they love with Amazon. Check out some of the deals and promotions going live throughout this Prime Day including:

  • Amazon Devices: Save up to 55% on select Amazon Echo devices on Prime Day, including Echo Pop, Echo Show 5 (3rd gen), Echo Show 8 (3rd gen) and Echo Show 5 Kids. Save up to 49% on Fire TV Stick and New Fire TV Stick 4K Max and up to 60% off Eero products. Prime members can also get the all-new Echo Spot with an introductory offer of more than 38% off.
  • Ring: Prime members can enjoy up-to 50% off select Ring cameras and doorbells, including Indoor Camera (2nd Gen), Video Doorbell (2nd Gen) and Stick Up Cam. Plus save 55% on the popular Ring Intercom.
  • Amazon Music: Prime members who haven’t tried Amazon Music Unlimited can get five months free—the best deal ever from Amazon Music for Prime Day—in honour of Amazon Music’s 10-year anniversary. Amazon Music Unlimited includes access to more than 100 million songs and top podcasts ad-free, on-demand, and in high-quality streaming audio.
  • Audible: New Audible customers can get 3 months membership free and enjoy unlimited listening to thousands of select Audible Originals, podcasts, and audiobooks. Offer available until 31st July 23:59 BST. Terms Apply.
  • Kindle Unlimited: Get three months of Kindle Unlimited for £0.00: Read millions of books, thousands of audiobooks and selected magazine subscriptions on any device.
  • Prime Gaming: Prime Gaming is celebrating Prime members with more games including Suicide Squad: Kill the Justice League, Chivalry 2, and Rise of the Tomb Raider, all of which are available for Prime members to claim for 48 hours starting from 16th July at 8:01 a.m. BST. Find details on the Prime Gaming blog.
  • Amazon Fashion: Prime members can save up to 30% on selected styles from Levi’s, Clarks, Fossil, Michael Kors, Diesel and Thomas Sabo, and up to 50% on selected styles from Hugo Boss. Prime members can save up to 30% on selected fashion styles from Amazon Essentials and up to 25% on selected fashion styles from The Drop.
  • Amazon Private Brands: Prime members can save up to 30% on selected fashion styles from Amazon Essentials and up to 25% on selected fashion styles from The Drop.
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Echo Spot is an Alexa-enabled smart alarm clock with a compact, colourful display that makes it easy to see the time, weather, and song titles from your nightstand—and Prime members can get an introductory offer of more than 38% off.

Other deals going live throughout Prime Day across all categories:

There are more great deals going live across categories including:

  • Amazon Brands: Save up to 30% on selected Amazon brands, including home and electronics from Amazon Basics, clothes and accessories from Amazon Essentials, everyday essentials such as coffee, nuts, razors, and toilet paper from by Amazon and baby products from Mama Bear.
  • Amazon Warehouse: Prime members get 30% discount off selected products from Amazon Warehouse. The discount will be deducted automatically at checkout after selecting the delivery address. This offer cannot be combined with other promotional offers. The offer is limited to Prime members only. More details here.
  • Baby: Save up to 30% on a selection of car seats from Maxi-Cosi and up to 30% on feeding products from Tommee Tippee. Save up to 35% on products from Munchkin.
  • Beer, Wine & Spirits: Save up to 30% on premium alcohol from brands including Aperol, Guinness, and Jack Daniels.
  • Beauty: Save up to 40% on Skincare from Garnier, NIVEA, Aveeno and more. Save up to 40% on Haircare from Just for Men, REDKEN, John Frieda, and more, as well as Make-up including Maybelline, Max Factor, L’Oréal Paris, and more.
  • Furniture: Save up to 20% on a selection of mattresses, living room, bedroom, and home office furniture from Silentnight, Starlight Beds, Malouf, and more.
  • Grocery: Save up to 40% off coffee from JDE, chocolate from Mars, beverages from Coca Cola, cooking ingredients from Heinz, and more.
  • Kitchen: Save up to 30% off floorcare, air fryers, electrical cookware, and coffee machines from Ninja, Tefal, Philips, Shark, De’Longhi, and more.
  • Home: Save up to 25% on a selection of products from SodaStream, Tefal, Philips Hue, and more.
  • Major Appliances: Save up to 30% on large home appliances from Samsung, Bosch, and more.
  • Personal Care Appliances: Save up to 45% on electric toothbrushes from brands including Oral-B and Philips. Save up to 40% on shaving and hair removal from Philips, Braun, and more. Save up to 35% off haircare appliances from ghd, Remington, and more. Save up to 30% off medical and massage appliances from Omron, Beurer, and more.
  • Pets: Save up to 30% on pet food from Lily’s Kitchen, Felix, and Harringtons, on healthcare from YuMOVE and Frontline, on toys from Chuckit and Petface and more of your pet favourite brands.
  • Sports: Save up to 30% off smart watches, sports apparel, and water sports equipment from Fitbit, Under Armour, Speedo, and more.
  • Toys: Save up to 25% on toys from Lego, Mattel, Disney, and more.
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More Ways to Shop and Save this Prime Day and Beyond

  • Get deal notifications from Alexa: Prime members never have to worry about missing a deal thanks to Alexa. Prime members can ask Alexa for deal notifications on products added to their Wish List, Cart, or Save for Later. To get started, just ask, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.
  • Set up deal notifications that are tailored to you: Keep your eyes on hot trending items with deal notifications. Prime members can set up personalized deal notifications to be alerted when their recent searches and product views have deals. To start receiving these alerts in time for Prime Day, visit the Prime Day event page on the Amazon Shopping app to create the deal alerts.
  • Enjoy convenient delivery options: Make life easier with fast delivery on millions of items included with a Prime membership and choose the delivery option that best suits your need during Prime Day. Prime members in the UK receive unlimited fast, free One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in Greater London, Edinburgh, Glasgow, Birmingham, Bristol, Manchester, Leeds, Liverpool, and more (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day.
You don't have to be a student to get full Prime membership for half the price.

More Opportunities to Join Prime

Anyone can join Prime or start a 30-day free trial to participate in Prime Day and enjoy all the benefits included in the program.

An Amazon Prime membership includes exclusive savings, convenience, and quality digital entertainment and more, for just £8.99 per month or £95 per year.

Students and young adults aged 18-22 can get 50% off Prime in the UK, with a 6-month trial at no cost and £4.49 per month / £47.49 per year.

Find out more about the history of Prime Day in the UK.