Amazon’s 10th Prime Day event starts on 16 July at 00:00 and runs until 17 July at 23:59. Prime members will get exclusive access to hundreds of thousands of deals on a wide selection of popular brands like Elemis, ghd, Ninja, and Samsung, and Amazon’s lowest prices of the year so far on select products from Barbie, L’Oréal Paris, Shark, and more. Prime members will also benefit from deep discounts on top brands including Bose, Fitbit, Oral-B, and Sony, as well as great savings from small businesses across the UK. New deals will drop throughout the event with fast, free delivery available to all Prime members.

“The countdown to the 10th Prime Day in the UK starts now, and we have a huge selection of deals to come,” said John Boumphrey, UK Country Manager of Amazon. “We work really hard to deliver great products at the best prices for customers during Prime Day and throughout the year, from the biggest brands to the 100,000 small British businesses that sell on Amazon. With even faster deliveries and so many shopping, saving and entertainment benefits available, there has never been a better time to be a Prime member. Roll on Prime Day!"

Prime members have exclusive access to great deals from top brands including Bose, Elemis, ghd, Ninja and Sonos.

Keep reading for some of the top offers and features to look out for during Amazon Prime Day 2024. If you’re not a Prime member yet, you can sign up or start a free trial to take part in Prime Day, and enjoy member benefits throughout the year.

Early deals, shop now

Prime members don’t have to wait until Prime Day to save, as early access to deals and exclusive savings starts now. Last year Prime members worldwide saved over $2.5 billion during Prime Day, and this year customers can browse personalised recommendations including “Deals you might like”, “Deals for you”, and “Deals related to items you saved,” and discover even more selection with curated collections such as Everyday Essentials, Top Brands, and Trending Deals.

Early discounts include:

  • Amazon Devices: Upgrade your home security systems with up to 50% off select Ring cameras and doorbells, including Indoor Camera (2nd Gen), Video Doorbell (2nd Gen) and Stick Up Cam starting on 10 July. Plus save 55% on the popular Ring Intercom and up to 65% off Blink cameras including Blink Outdoor 3-Cam and Blink Mini 2-Cameras. Get more deals on 12 July and save up to 45% on Amazon Fire TV Omni QLED series smart TV’s.
  • Amazon Music: Prime members who haven’t tried Amazon Music Unlimited can get five months free—the best deal ever from Amazon Music for Prime Day—in celebration of Amazon Music’s 10-year anniversary. Amazon Music Unlimited includes access to more than 100 million songs and top podcasts ad-free, on-demand, and in high-quality streaming audio.
  • Audible: New Audible customers can get 3 months membership free and enjoy unlimited listening to thousands of select Audible Originals, podcasts, and audiobooks. Offer available from 24 June to 31 July 23:59. Terms Apply.
  • Gaming: To celebrate the lead-up to Prime Day from 24 June until 16 July, Prime members can claim an assortment of 15 popular and classic PC games at no additional cost, including Teenage Mutant Ninja Turtles: Shredder’s Revenge, STAR WARS™ Knights of the Old Republic™ II: The Sith Lords, Hitman Absolution and more.
Whether you’re thinking of joining Prime, or you’ve been with us for a while, it’s important to know how to maximise your membership.

Get ready for Prime Day 2024

Prime members can start preparing for Prime Day now, with deal alerts and personalised deal notifications. Here are some of the ways you can prepare and make the most out of Prime Day:

  • Get deal notifications from Alexa: Prime members never have to worry about missing a deal thanks to Alexa. Prime members can ask Alexa for deal notifications on products added to their Wish List, Cart, or Save for Later. To get started, just ask, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.
  • Set up deal notifications that are tailored to you: Keep your eyes on hot trending items with deal notifications. Prime members can set up personalised deal notifications to be alerted when their recent searches and product views have deals. To start receiving these alerts in time for Prime Day, visit the Prime Day event page on the Amazon Shopping app to create the deal alerts.
  • Enjoy convenient delivery options: Make life easier with fast delivery on millions of items included with a Prime membership and choose the delivery option that best suits your need during Prime Day. Prime members in the UK receive unlimited fast, free One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in Greater London, Edinburgh, Glasgow, Birmingham, Bristol, Manchester, Leeds, Liverpool, and more (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day.

The team that is making Prime Day possible

Amazon is also putting the spotlight on the team who make Prime Day possible, with a new video sharing the 2024 dates and celebrating the people at the core of the customer experience.

Watch the video:

Amazon employees reveal the dates for Prime Day 2024

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Discover Prime Day deals worldwide

Prime Day will kick off on 16 July in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. Prime members in India can shop on Prime Day later this summer.

Get ready to save big

Remember, you’ll need a Prime membership to shop all the deals coming up on Prime Day. If you haven’t already, sign up for savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the UK, anyone can join Prime for £8.99 per month or £95 per year, or start a free 30-day trial if eligible. Get more information about Prime.