Our Leadership Principles
Our Leadership Principles aren't just a pretty inspirational wall hanging. These Principles work hard, just like we do. Amazonians use them, every day, whether they're discussing ideas for new projects, deciding on the best solution for a customer's problem, or interviewing candidates. It's just one of the things that makes Amazon peculiar.
At Amazon, we pride ourselves on our unique culture. We honour and respect the differences that each Amazonian brings, and we seek to include those perspectives in our solutions for our global customer base.
Amazon introduced Career Choice in 2014, an innovative new education programme which pre-pays 95% of tuition and associated fees for permanent employees to undertake nationally recognised courses and funds up to £8,000 over four years. So far, over 2,000 employees have participated in Amazon's Career Choice programme, from eight different countries.
We use many systematic methods to make work processes easier and more efficient, including the "Kaizen" programme, derived from the Japanese term meaning "change for the better".
Amazon's evolution from online bookstore to device manufacturer, publishing service, global marketplace, fulfilment network and cloud computing provider is driven by our passion for pioneering and inventing on customers' behalf. The world's best inventors come to Amazon to build new technologies and services that improve the lives of customers: consumers, sellers, content creators, and developers around the world.
Amazonians have the opportunity to fulfil their potential, whether developing new skills for their job, training for new opportunities within the company or pursuing what they are passionate about outside of Amazon through Career Choice, an innovative programme that provides fulfilment centre employees funding for adult education, offering to pre-pay 95% of tuition fees.