Amazon has announced a new initiative which will allow sellers to expand their business to nine European stores with just a few clicks. The European Expansion Accelerator (EEA) will support all active sellers on Amazon, making it easier for them to list their products in all of Amazon’s European and UK stores, in turn giving customers access to millions of products.

EEA is an automated expansion solution that connects standalone Amazon tools, eliminating the need for sellers to navigate several different tools and reduce the time it takes to expand their business into multiple European stores.

Under the new accelerator, Amazon selling partners can log into Seller Central, discover the stores they are not yet selling in and click to expand into those markets. With EEA, businesses will be able to carry out account registration and set-up, translations, listing, shipping setup, product eligibility checks and catalogue customisations automatically in under three business days. The new solution achieves this by triggering multiple existing Amazon tools (e.g. List-Once-Sell Globally, Build International Listings) to complete end-to-end expansion in one or more stores, without the need for sellers to use different tools.

“We’re pleased to be able to now offer this two-click step to sellers in Europe so that they can expand their businesses with Amazon."
Xavier Flamand
VP of Seller Services, Europe

EEA also enables continuous expansion for newly listed products and communication through store-specific recommendations. It uses selling partner’s preferences from their main store and replicates the same information across different stores.

The initiative will also see customers in the UK and Europe benefit from new products, attractive prices and faster delivery options. Amazon will also continue to offer selling partners with the same benefits and access to important tools such as; VAT Services program (VISA), payment processing, credit card fraud protection, promotional features, reports and analytics. For UK customers, this provides further benefit when used alongside the European Fulfilment Network, which allows enables thousands of businesses to sell across the border easily without the requirement to register for VAT in the destination store.

European Expansion Accelerator is a solution our selling partners were missing for years; to grow and offer millions of new products to Amazon customers in multiple stores,” said Xavier Flamand, VP of Seller Services Europe. “We’re pleased to be able to now offer this two-click step to sellers in Europe so that they can expand their businesses with Amazon.

The European Expansion Accelerator is free to use and is available to all professional selling partners who already sell in at least one of Amazon‘s European stores in France, Germany, Italy, Spain, the Netherlands, Poland, Sweden, Belgium and the UK. For more information about the European Expansion Accelerator, download our guide today.

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