Prime Big Deal Days is now live until 23.59pm BST on 11th October! Prime members can enjoy great deals and fast, convenient delivery on the big brands they love including Bose, Shark, Oral-B and Fitbit, as well as a wide selection of discounts from small businesses across the UK. Prime members can shop the sale now at

Prime Big Deal Days kicks off 10 October and runs through 11 October. Here’s everything you need to know to prepare to shop all the deals.

Some of the best deals going live on today:

Bose QuietComfort Earbuds
Tefal OptiGrill+
Lavazza Coffee Machine
Ninja Air Fryer MAX
Panasonic Microwave Oven & Grill
Philips Air Purifier
Oral-B Electric Toothbrush
Braun Beard Trimmer
Joseph Joseph Knives 5-Piece
Bosch Cordless Combi Drill
Shark Cordless Vacuum Cleaner
Kärcher Steam Cleaner
Bold Laundry Detergent Tablets
Silentnight Luxury Mattress
Highland Park Whisky, 70cl
STARBUCKS Capsules by Nespresso
Remington Hair Dryer
Neal's Yard Gift Set
Tommy Hilfiger Watch
Tommee Tippee Baby Bottle Set
Twister Air Party Game
Barbie Dreamplane Airplane

Previous selling price correct as of 09/10/23

Tips to find the best deals, earn additional savings, and get the most out of your Prime Day shopping.

Other deals on Prime Big Deal Days across more than 20 categories:

Ring devices:
Save up to 40% on select Ring devices; up to 40% off select Ring Video Doorbells; up to 40% off select Ring Indoor Cameras; and upgrade your intercom handset with 50% off Ring Intercom.

Amazon Fashion:
Save up to 30% on Amazon Fashion including Tommy Hilfiger, Calvin Klein, Puma, Swarovski, and more.

Save up to 25% on Automotive brands including Castrol, Topdon, and Ring.

Save up to 40% on feeding equipment including Tommee Tippee and Phillips, up to 50% on monitors and nursery décor from Nanit and Chicco and up to 30% on car seats and strollers including Maxi-Cosi and Baby Jogger.

Save up to 60% on fragrance from Hugo Boss, Calvin Klein, Ghost & more, up to 50% on haircare from TIGI, Kérastase, Got2b and more and up to 40% on Makeup & Nailcare from Maybelline, Rimmel, Max Factor and more.

Beer, Wine & Spirits:
Save up to 30% on Beers, Wine and Spirits including 30% off on Kraken Black Rum Spice, Roku Japanese Craft Suntory Gin and Ciroc Premium Vodka.

Wireless Electronics:
Save up to 45% on smartphones, wearables and accessories from Google, Samsung, Garmin, Xiaomi, Belkin, and more.

Save up to 30% on mattresses, home office, living room, children's furniture and more.

Save up to 30% on garden products including Keter, Charbroil and Rohen.

Save up to 25% on coffee from brands including Starbucks, L’OR and Lavazza, up to 20% on KIND snacks and up to 20% on soft drinks from brands including Lucozade, Rubicon and Ribena.

Save up to 35% on cleaning supplies, organisation products and sparkling water makers from Joseph Joseph, Sodastream and more.

Save up to 30% on selected floorcare brands including Shark, Vax and Gtech as well as a broad range of kitchen appliances from Ninja, Tefal, Instant Pot, Sage and more.

Video Games:
Save up to 50% on video games and accessories from Microsoft, EA, Power A, Trustmaster, Ubisoft and more.

Major Appliances:
Save up to 30% on large appliances from brands including Hisense, Bosch, and Russell Hobbs and up to 30% on small kitchen appliances, including Panasonic and Toshiba.

Personal Care Appliances:
Save up to 50% on Oral-B and Philips electric toothbrushes, up to 40% on male grooming appliances from Philips, Braun, Wahl and more, up to 40% on IPL and female hair removal appliances from Braun, Philips and Flawless and up to 50% on haircare appliances from ghd, Remington and more.

Save up to 30% on pet food and treats from Felix, Harringtons and Lily’s Kitchen, pet healthcare from YuMOVE and Protexin and toys from Nylabone and ChuckIT and more.

Save up to 30% on a wide variety of sporting goods including Fitbit activity trackers, Peloton and apparel.

Save up to 25% on Lego, Barbie and Jurassic World.

Amazon Warehouse:
30% discount on selected products from Amazon Warehouse. This offer cannot be combined with other promotional offers and is limited to Prime members only.

  • Amazon Music Unlimited: For a limited time, Prime members who are new subscribers to Amazon Music Unlimited can get four months free, with access to more than 100 million songs and top podcasts ad-free, on-demand, and in high-quality streaming audio. In addition, Prime members who subscribe to Amazon Music Unlimited can upgrade to a Family Plan for no extra cost for four months.
  • Prime Video: Prime members can get up to 50% off a broad selection of TV shows to buy through Prime Video including The Good Doctor, Modern Family, The Blacklist, Chicago Fire, and New Amsterdam.
  • Kindle Unlimited: Prime members can enjoy three months of Kindle Unlimited for no extra charge. Membership includes millions of titles, selected magazines, and thousands of audiobooks. T&Cs apply.

Big Deal Giveaways inside Amazon Lockers across the UK

Amazon is hiding hundreds of great value deals including earphones, mobile phones and beauty gift sets for Prime members to find.

To celebrate Prime Big Deal Days, hundreds of top deals including earphones, kitchen gadgets, designer watches, and mobile phones will be hidden inside selected Lockers for limited periods on 10th and 11th October. Lucky Prime members collecting shopping from the surprise locker locations in London, Cardiff, Liverpool, Newcastle, Belfast, Glasgow, Birmingham and Manchester on 10th and 11th October will be given the opportunity to pick a code, which will open a locker containing a free item to take away. Terms and conditions can be found here.

More Opportunities to Join Prime

Anyone can join Prime or start a 30-day free trial at to participate in Prime Big Deal Days, as well as all the benefits included in the program.

  • Amazon Prime membership includes exclusive savings, convenience, and quality digital entertainment and more, for just £8.99 per month or £95 per year.
  • Prime Student members can also take advantage of the epic deals across the 48-hour event as part of their membership, which is only £4.49 per month. Those studying can sign up for a 6-month trial of Prime Student at

Here's everything you need to know about Prime Big Deal Days.