Christmas is a time for celebration and family togetherness, but as we all know, it can also be busy and stressful. There’s holiday shopping to do, presents to wrap, and carols to sing – but that doesn’t even begin to cover all the grocery shopping that needs to happen. Food and drink is at the heart of the festive season and luckily Amazon Fresh has everything needed to make your holiday a success - whether you’re shopping for groceries online or popping into an Amazon Fresh store in London, we’ve got you covered.

Amazon Fresh store in Liverpool Street
Newest Amazon Fresh store on Liverpool Street.

Delivering Cheer with Amazon Fresh Online

Trying to make one less stop this holiday season? Ordering your groceries online with Amazon Fresh gives customers access to a wide range of items with convenient delivery options.

Huge Selection, Low Prices

We’re really excited by our online offer and how easy it makes grocery shopping for our customers, especially those tasked with cooking up Christmas dinner. Customers can shop across thousands of items to find ingredients that will make the most delicious festive feast and host the ultimate Christmas party.

A Christmas spread featuring food available on Amazon Fresh

From everyday items, to seasonal ingredients, to holiday spirits, our online selection has everything customers would want this holiday season. We’ve got brands customers know and love, plus selection from Morrisons, Booths, Iceland, and others. With this unmatched selection, customers are sure to find everything they need for Christmas.

Amazon is offering even more convenient ways to shop for groceries including a new partnership with Iceland and Deliveroo, and a new Amazon Fresh store in London.

Mince Pies from Amazon Fresh

Leading up to Christmas, we’re offering even more great savings with our biggest round of price cuts of the year including hundreds of products across online and in-store. The promotion offers savings as much as 40% off on everyday items such as fruit and vegetables, as well as some of our customers’ favourite brands like Ferrero Rocher’s Box of 42 which drops from £16.80 to £11.50 (32% off) (Terms apply), the perfect Christmas treat! The discounts are also across the byAmazon range with products from byAmazon breaded ham slices to byAmazon hot smoked salmon fillets all boasting price drops.

You can now get ‘all you want’ for Christmas with byAmazon’s new festive food range.

byAmazon Christmas Range

In addition to our wide range of everyday grocery items and ingredients needed to prep your Christmas feast, we also have a specialty Christmas range from our own private food brand, byAmazon. From traditional Yule Logs to Pigs Under Blankets Sandwiches, we’ve got every holiday craving covered, all at great prices. The Good Housekeeping Institute’s Taste Approved byAmazon Smoked Salmon is also not to be missed.

Christmas Party food from Amazon fresh

Convenient Deliveries

To make sure your groceries arrive before Father Christmas, customers will be able to pick the delivery date and time that suits their schedules before they start building their cart. Last minute shoppers will even have the option for a Christmas Eve delivery should that work best for their schedule. Orders over £60 are free for Prime members.

Give into that Festive Feeling in our Amazon Fresh Shops

Discover the ultimate guide to navigating Amazon Fresh Stores in London. Learn how to make the most of your shopping experience

For London-based customers, our Amazon Fresh shops are the perfect place to pop in for last minute ingredients, guilty pleasures, or even your lunch time meal deal.

New Store at Notting Hill Gate

We’re also thrilled to announce we’ll be opening the doors to our 20th Amazon Fresh store on 29 November, just in time for Christmas. Located at Notting Hill Gate, customers will find freshly baked goods each morning, lunch time meal deals, and everyday staples they may need for a quick top up shop. This store will feature more ways for customers to pay, including self-checkout tills. Leading up to Christmas, customers will also find Grand Opening Deals which will rotate each week, helping customers save more this holiday season. More about the new store here.

Grab-and-Go Christmas Favourites

Something really exciting for our in-store customers is the festive grab-and-go options which feature seasonal sandwiches from byAmazon that are included in the meal deal offer. There’s an array of choices, from a classic The Turkey Feast Sandwich to the tempting Pulled Turkey, Smoked Salmon & Cream Cheese Sandwich, or Brie & Cranberry Baguette. Vegans can also get in on the act with the scrumptious No Turkey Feast Sandwich. And for customers who don’t want to arrive at a Christmas party empty-handed can pop into our stores and pick-up byAmazon Mozzarella Sticks or Halloumi Fries which are sure to please any crowd. For the ultimate sweet treat, our Good Housekeeping Institute Taste Approved selection of 6 Deep Filled Mince Pies are a must-have.

Pickup & Returns

Amazon Fresh store Liverpool street
Inside the new Amazon Fresh store on Liverpool Street.

There’s nothing worse than having the magic of Christmas morning spoiled by an untimely delivery but with Amazon Fresh stores, that’s not an issue. Customers can also conveniently pick up and return items purchased online in any Amazon Fresh store with just a single QR code - the perfect way to keep gifts a surprise until Christmas Day!

Matt Birch, Director, Amazon Fresh UK, said: “Christmas is the most important time of the year for many of our customers and we want to make sure Amazon is the first choice for selection, value and convenience. Opening our new store at Notting Hill Gate alongside an increase in our selection and our biggest round of price cuts of the year will help to make Christmas as easy, affordable and tasty as possible for our customers this year.