It’s been an amazing year for Kindle. Prime Day sales were up by nearly 40% year-over-year—and Amazon customers aren’t just buying more Kindle devices, they’re reading more. They’ve read more than 129 billion pages already this year, which is already billions more pages than this time last year.
This is why we’re excited to introduce two new additions to the Kindle Colorsoft family: a lower-priced 16 GB model and the first-ever Kindle Colorsoft Kids.
Kindle Colorsoft with 16 GB of storage is now available at £239.99 with three months of Kindle Unlimited included, while Kindle Colorsoft Kids is available for £259.99 and includes one year of Amazon Kids+ and a fun kid-friendly cover.
New Kindle Colorsoft (16 GB)
The new 16 GB model of Kindle Colorsoft has everything customers love about Kindle in colour—a high contrast Colorsoft display, fast page turns, an adjustable warm light, weeks of battery life, and access to the incredible Kindle bookstore.
Readers can browse covers in colour in their Kindle Library, experience graphic novels coming to life in colour, see book photos and images in colour, or add highlights in yellow, orange, blue, and pink which can be filtered through later. Plus, for customers who prefer to read on pages with a dark background, the new Page Color feature will invert the black text and white backgrounds of the pages inside books.
Introducing the first-ever Kindle in colour for kids
On average, kids read over 45 minutes a day when they sit down with their Kindle, and in 2024, kids who read graphic novels and comics spent 46% more total reading time compared to the average Kindle Kids reader.
Kindle Colorsoft Kids comes with an illustrated cover, one year of Amazon Kids+, and a two-year worry-free guarantee. It empowers young readers to explore books, comics, and graphic novels—including favourites like Big Nate and Harry Potter—with easy-on-the-eyes colour and no distracting notifications, apps, or messaging.
It’s also packed with features for young readers such as Vocabulary Builder and Word Wise to learn new words, the OpenDyslexic font, and Bluetooth connectivity so they can listen to audiobooks with headphones.
Parents can choose between two vibrant covers—Fantasy River or Starlight Reading—to personalise and protect their child’s Kindle. The Amazon Parent Dashboard also lets parents manage their child’s content, review reading activity, or set a device bedtime.
What is included with Amazon Kids+ on Kindle?
We’ve added even more books to Amazon Kids+, our kid-friendly subscription service, which includes thousands of books and audiobooks for young readers. In addition to our existing library of popular books like School of Good and Evil and Keeper of the Lost Cities, we've added new chapter books from the Treehouse series, The InvestiGators, and Marcus Rashford’s The Breakfast Club Adventures.
Read more of the latest news at Amazon.
