Just in time for the festive season, Amazon's deals event Prime Big Deal Days offers Prime members amazing savings across categories like home, electronics, fashion, and toys. This year it is running from 7 to 8 October, with hundreds of thousands of deals available.
Here's everything you need to know about Prime Big Deal Days 2025 in the UK.
What is Prime Big Deal Days?
Prime Big Deal Days is a two-day deals event available exclusively to Prime members, featuring discounts on popular brands like Crocs, De'Longhi, Levi’s, Ninja, and OURA.
When is Prime Big Deal Days in the UK and how long will it last?
In 2025, Prime Big Deal Days starts on 7 October and runs through to 8 October in the UK.
Do I need to be a Prime member to participate in Prime Big Deal Days?
Yes, you must be a Prime member in order to take advantage of all the savings on Prime Big Deal Days. As part of your membership, you will be able to get your shopping done for autumn and beyond whilst enjoying fast, free delivery.
Find out how to sign up for a Prime membership.
How can I prepare to find the best deals during Prime Big Deal Days?
There are many things you can do to prepare for Prime Big Deal Days. Firstly, if you haven't already, be sure to join Prime so you can shop the deals event.
You can then also:
- Use Amazon's AI shopping assistant Rufus to get product details, expert advice, and personalised suggestions.
- Discover the right deal with personalised deal recommendations including “recommended deals for you” and “deals related to your lists”.
- Use Buy Again to stock up on and revisit frequent purchases.
- Add must-have items to your ‘Wish List’ ahead of time - if they’re on sale during Prime Big Deal Days you’ll receive alerts.
- Find products quickly with Amazon Lens. Use your camera or existing photos on your device to find the exact product or similar items available on Amazon.
What is Prime?
Prime helps customers get the most out of Amazon—which means it comes with a number of great benefits including fast, free delivery and access to exclusive shopping events like Prime Big Deal Days.
In 2024, Prime members in the UK on average saved nearly £200 on fast unlimited delivery – more than two times an annual membership fee - while enjoying other benefits including access to Amazon Music, free Deliveroo Plus Silver, and much more.
How much is a Prime membership in the UK?
In the UK, anyone can join Prime for £8.99 per month or £95.00 per year.
Young adults aged 18-22 can become a Prime member and enjoy all the same benefits for half the price at £4.49 per month or £47.49 a year, which also gives them access to exclusive discounts on thousands of textbooks, clothing, travel, accessories, and more.
Customers who haven’t joined Prime yet can sign up now or begin a free trial to unlock access to exclusive savings and benefit from fast, free delivery on millions of products.
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