Amazon Fashion is inventing new hassle-free ways to help customers access any style they want, and find the right size first time round. Fashion should always feel good, that’s why shopping Fashion on the Amazon app is built to give customers an experience they will love through three inventive tools.
The tools help with personalised sizing recommendations across multiple brands, provide a visual search function from just an image or screenshot, and offer concierge-level convenience for Amazon Prime members.
Find out more about the three key tools:
Getting it right, first time round
At Amazon Fashion we are giving customers additional support to make choosing the right size easier when shopping across different brands. When customers shop using the Amazon app, they’ll get an automatically generated size recommendation for each item they view. The recommendation is based on previous purchases, returns, and even items customers didn’t like.
To help support their shopping choices, customers can filter customer reviews by height and weight to see the feedback that best matches their body type. Due to these new features for sizing, the number of European customers who returned fashion items due to fit reasons decreased by more than 17 per cent in the last two years.
StyleSnap - the personal shopping assistant
Using StyleSnap, customers can upload a photo or a screenshot of a look they love to find similar items on site. Powered by artificial intelligence, this feature uses deep learning technology to scan images and recognise garment colours, shapes, and outfit styles — giving customers recommendations for similar items across Amazon Fashion that match the look. Like a personal shopping assistant, but with the entire Amazon Fashion selection to hand. Since it first launched in the US in 2019, tens of millions of customers and influencers across the US, EU and India have visited StyleSnap.
To use StyleSnap, tap the camera symbol in the app’s top search bar.
Try at home before you buy
Whether customers change their mind or if the fit isn’t perfect, we have them covered. Available to Amazon Prime members in the UK, the Prime Try Before You Buy service makes shopping for fashion more convenient than ever. Customers can try on their favourite fashion in the comfort of their home for free, paying only for the items they want to keep. They can shop and try more than 10 million styles from thousands of brands without the worry of multiple refunds. Millions of customers around the globe have already used Prime Try Before You Buy to find products they love.
To use, select ‘Prime Try Before You Buy’ under ‘Fashion & Beauty’ via the Amazon app menu icon.
In addition to these tools, Amazon Fashion is helping customers style their new favourite items too. Based on what they decide to purchase, we suggest garments and accessories to complete their look.
All three of these handy features are backed up by Customer Reviews and Questions, available instantly on the app. In one tap customers get access to reviews and answers that help inform their shopping choices.
Download the Amazon App
Inside the app, customers will find curated stories and style edits to help navigate the very best of Fashion at Amazon, from the latest styles to their favourite brands. They can browse unique fashion shoots and inspirational content, freshly updated throughout the seasons, showcasing hand-picked pieces that match what each customer is looking for.
To try these features, open the Amazon app and head to the menu icon on the right-hand side of the screen, select ‘Fashion & Beauty’, then choose a category to begin.