Amazon has kicked off the festive season by revealing the top ten toys list on for Christmas 2021. For the first time, Amazon are celebrating the list with a one-of-a-kind ‘Trending Machine’ which will dispense free toys to passersby in four UK cities and local hospitals.

“It is always an exciting time of year when we release the top ten toys and we hope that this Christmas more families will be able to reunite to enjoy them together,” said Matthew Redfearn, Toys Category Manager at

“As we look forward to spending more time with loved ones, we at Amazon are doing everything we can to spread a little festive cheer. The Trending Machine has been brought to life to help us deliver smiles and make Christmas extra special, not only for passersby, but also for children in hospitals over Christmas.”

Rachel Riley tests the ‘Trending Machine’

The ‘Trending Machine’ launched today in London’s Southbank, where TV presenter Rachel Riley and her daughter Maven were first to try it out. Visitors to Southbank today will be in with a chance of walking away with one of this year’s must-have Christmas toys, and then the Top Ten Toys ‘Trending Machine’ will move on to three more cities. The ‘Trending Machine’ will also be visiting local hospitals to share some early festive cheer with patients, including Royal Manchester Children’s Hospital, Birmingham Children’s Hospital and University College Hospital.

To find out where the ‘Trending Machine’ is going next, follow @AmazonUK on Instagram.

What’s on the list?

LEGO Super Mario Adventures with Luigi Starter Course Toy, Currently priced at ś44.99 -
Luigi Starter Course
Harry Potter Pictionary Air, Currently priced at ś24.99
Pictionary Air Harry Potter
Polly Pocket Rainbow Funland Theme Park, Currently priced at ś44.99
Polly Pocket Rainbow Funland Theme Park
Dance n Grove Penguin
Linkimals Dance n Grove Penguin
Spidey and His Amazing Friends Playset
Spidey and His Amazing Friends Marvel Playset
The Balloon Dino, Currently priced at ś80
The Balloon Dino

From beloved brands that have stood the test of time to brand new entries, this year’s top toys are sure to keep children entertained this Christmas.

Fantasy continues to be a fan favourite as Harry Potter features on this year’s list with Pictionary Air Harry Potter, this magical twist on the classic drawing game is available exclusively on Other film franchise hits appear in this year’s must-have products with Spidey and His Amazing Friends and Batman 36" Transforming Playset both featuring.

Parents will feel a sense of nostalgia as old favourites are given a new twist - Super Mario’s Luigi Starter Course brings all the excitement from the digital-world into the real-world for family or solo play. Polly Pocket Rainbow Funland Theme Park also makes the list, offering theme park fun including a roller coaster, unicorn carousel and Ferris wheel, exclusively available on’s Top Ten Toys for Christmas 2021:

Explore the Top Ten Toys list for Christmas 2021.