Family run designer resale website, Hardly Ever Worn It, launches a storefront on Luxury Stores at Amazon in Europe, introducing a curated assortment of pre-owned luxury styles to Amazon Fashion in Europe for the first time. From today, Customers in the UK, Germany, Spain and Italy can browse pre-owned (but never or ‘hardly ever’ worn), designer items across women’s ready-to-wear, shoes, accessories, jewellery and watches from coveted luxury brands. This collaboration with Luxury Stores at Amazon in Europe allows Hardly Ever Worn It to deliver their luxury resale offering to an even wider audience, giving customers a new way to shop that meets their evolving taste and interest in pre-owned luxury goods.

The introduction of pre-owned goods on Luxury Stores at Amazon in Europe comes with a meticulous pre-screening process designed by Hardly Ever Worn It, ensuring the highest quality of each item. The Hardly Ever Worn It commitment to customer service for buyers and sellers alike makes it the perfect partner for Amazon, enabling customers — whether first-time pre-owned luxury buyers or seasoned collectors — to consciously invest in designer pieces that express their unique styles.

“We’re thrilled to expand our luxury offering with Hardly Ever Worn It this year, to include more of our customers’ favourite brands and styles." said Ruth Diaz, VP, Amazon Fashion Europe. “We’re always looking to innovate and engage with our diverse customers, and launching pre-owned goods allows us to do just that, whilst also creating an opportunity for us to offer our customers accessible luxury”.

Models pose in a green gadren

Luxury Stores at Amazon announces the arrival of Hardly Ever Worn It with a fresh spring campaign, where Amazon invites customers to discover ‘luxury finds, loved before’. Shot against foliage and flowers in a dramatic hothouse and plush garden setting, models Ikram Abdi and Noel Capri are resplendent in a colourful collection of Hardly Ever Worn It’s desirable luxury brands. Shot by Ben Weller and styled by Ashlee Barrett-Bourmier.

“Hardly Ever Worn It launching on Luxury Stores at Amazon, marks a new level of visibility for luxury resale”, said Tatiana Wolter Ferguson, CEO, Hardly Ever Worn It. Our collaboration with Amazon is a testament to our commitment to making high-end circular fashion accessible to a diverse and wide-reaching audience. By joining one of the world’s most trusted market places, we are able to bring this to fruition, enabling more people to experience the joy of resale.”

Since unveiling Luxury Stores at Amazon in Europe, Amazon Fashion has expanded its offering to include a diverse range of local and global brands across fashion and beauty, and is constantly exploring new and exciting ways to redefine the luxury shopping experience for customers across Europe. This latest collaboration with Hardly Ever Worn It offers European customers the opportunity to explore second-hand luxury, and empowers them to help contribute to a more circular future.

Colourful bags in a purple wheelbarrow in a green garden
A stylish woman in a lush green garden models several different coloured bags from Hardly Ever Worn It
Models wear colourful coats in a green garden

“Luxury Stores at Amazon delivers an inspiring experience for luxury brands, said Xavier Flamand, VP EU Seller Services, Amazon. “It’s still Day One, and we look forward to growing in Europe with pre-owned luxury, and opening a new door for Hardly Ever Worn it to access existing and new luxury customers.”

Established in 2012, Hardly Ever Worn It has paved the way for pre-owned fashion, initially in the UK and now on an international scale, delivering to over 40 countries globally. The brand’s commitment to building a circular economy has propelled it into the international spotlight, leading conversations and driving change in the luxury shopping landscape. The curated selection of pre-owned treasures from coveted brands reflects a deep passion for all things fashion and enduring style. Navigating the store, you’ll discover hidden gems seamlessly.

Customers can explore Hardly Ever Worn It at Luxury Stores at Amazon at