Prime is one of the most popular and unique membership programs available today. From fast and free delivery; a huge library of movies, series, and sports on Prime Video, as well as millions of podcasts, books, songs and games; and exclusive deals on thousands of great items and groceries, Prime is savings, convenience, and entertainment at one low monthly cost.

Whether you’re thinking of joining Prime, or you’ve been with us for a while, it’s important to know how to maximise your membership.

But, for one reason or another, there may come a time when you decide to cancel your membership. Below are instructions if that’s the right choice for you. But before you go, here’s why we think you should reconsider cancelling this one-of-a-kind membership:

Reasons you should rethink canceling your Prime membership

Being a Prime member can save you quite a bit of money. With Prime Day 2022 alone, members purchased more than 300 million items and saved more than $1.7 billion worldwide. Between free delivery, exclusive and early access to discounts and deals, and access to tons of entertainment at no extra cost, a Prime membership helps make your life easier, and more entertaining, every day.

If you want it, it’s on Prime. Below is a quick overview of what you’ll be missing out on if you cancel.

Prime membership

Prime Video
Prime Video is a streaming service that offers something for everyone, including Emmy winners The Marvelous Mrs. Maisel, the smash hits The Lord of The Rings: The Rings of Power, Tom Clancy’s Jack Ryan, Fleabag, The Rig and The Power.

Prime members can also add extra channels to their membership. Only pay for the ones you want, and cancel anytime. View the full list of channels available at Enjoy movies and series included with Prime as well as new-release movies to rent or buy, entire seasons of current TV shows available to buy, and special deals just for Prime members.

From thrillers like The Consultant to best-selling novel adaptations like Daisy Jones and The Six, here are the best new TV shows on Prime Video, coming in 2023.

Books, Music, Podcasts, and Games
Prime’s other entertainment options included in your membership help members stream, play, read, and enjoy across world-class content, including:

  • A rotating selection of 3,000 books, audiobooks, magazines, newspapers, and comics with Prime Reading. This includes Amazon Original Stories, binge-worthy short fiction and nonfiction from bestselling authors, acclaimed storytellers, and new voices including Dean Koontz, Claire Foy, Chimamanda Ngozi Adichie, Margaret Atwood, Billie Piper, and more.
  • Pre-release, editorially-selected Kindle books across genres through Amazon First Reads
  • Stream a catalog of 100 million songs in shuffle mode and the most top podcasts ad-free with Amazon Music
  • Exclusive in-game loot, free games, and a free subscription on with Prime Gaming

If you want more content, Prime members receive special pricing on Amazon Music Unlimited, Amazon Kids+, the only digital content subscription for kids with thousands of books, games, videos, Alexa Skills and more; and Prime Video Channels.

Incredible savings and deals events
Prime members have exclusive access to major deals during Prime Day, including Lightning Deals. Yet that’s not all members can save money on.

Prime Early Access is the yearly two-day shopping event that gives Prime customers access to some of the biggest deals of the year, ahead of Black Friday and the holidays.

Last year, Prime customers got a head start on their shopping during the Early Access sale, with significant discounts on brands like Lego, CeraVe, Samsung, and even Amazon products like Ring Video Doorbells and Kindle e-readers.

Additionally, students with an Amazon Prime membership can benefit from a 50% discount on Prime membership fees, alongside a variety of other student-only deals and bonuses. This includes study essentials, like 10% off thousands of textbooks, 10% off STABILO stationery products, and an extra 15% off coach tickets with National Express. Discover the whole range of Prime Student offers here.

Prime membership

Fast, free delivery
Prime members receive fast, free delivery on millions of items and can choose from multiple delivery options to ensure a package is delivered to them when and where is most convenient. No need to spend time or money on transport to get to the shops, or spend a certain amount to qualify for free shipping.

Prime members in the U.K. can shop a selection of items eligible for Prime Free One-Day Delivery with no minimum purchase, and hundreds of thousands of items available for Free Same-Day Delivery.

Prime membership

Set on canceling? We’ll be sad to see you go, but we’ll be here when you’re ready to return. Below are instructions on how to cancel your Prime membership.

How to cancel your Prime membership

On a desktop computer:

  1. Head to in your web browser.
  2. Hover over the Manage Membership section at the top-right of the screen, then click on the End Membership button.
  3. Follow the on-screen instructions to proceed to canceling your Prime membership.

On a mobile device:

  1. Open the Amazon Shopping app on your mobile device.
  2. On the bottom of the screen, tap the Profile button, which looks like a silhouette of a person.
  3. Go to your account and scroll down to Account Settings.
  4. Select Prime membership.
  5. Tap the Manage Membership drop-down menu, and press the Manage Membership button in that menu.
  6. Tap the End Membership button.
  7. Follow the on-screen instructions to proceed to canceling your Prime membership.

Next, discover the 8 Prime benefits you need to know about