Black Friday-worthy deals have arrived early at Amazon, giving customers the opportunity to shop now and save big heading into the festive season. Starting today there are incredible deals and deep discounts of up to 40% off across every category, including fashion, home, beauty, toys, electronics, Amazon Devices, and many more.

Customers can also support small businesses with thousands of deals available from small business selling partners and handmade artisans throughout the festive season.

Shop with Alexa or Shop with a Smile

Customers can start browsing deals today on the Amazon mobile shopping app, or by simply asking, “Alexa, what are my deals?”. Shoppers can also use AmazonSmile in the Amazon App to find the same amazing deals and Amazon shopping experience, with the added bonus that Amazon will donate a portion of the purchase price of eligible products to a charity of their choice.

Start saving today

From today, customers will find new Black Friday-worthy deals dropping daily. In addition, on select days throughout November, top brands such as Bosch, Shark, Oral-B, KitchenAid, Sony, and more will offer limited-time offers with deeper deals on their selection of much-loved products to give Amazon customers even more ways to save.

Deals across the early Black Friday period:

  • Home: Save up to 35% on cookware from Tefal, Le Creuset, KitchenAid, and more
  • Kitchen: Save up to 40% on vacuum and carpet cleaners from Shark, Bissel, and Vax, 30% on coffee machines from De'Longhi and Sage, with further savings on air fryers and small domestic appliances.
  • Beauty: Save up to 30% on beauty giftsets for her by Dove, L’Oreal Paris, and more.
  • Personal Care Appliances: Save up to 30% on electric toothbrushes, save up to 30% on male styling and hair care appliances, and up to 25% on medical and massage devices.
  • Baby: Save up to 30% on essentials from Fisher-Price, Bright Starts, and Munchkin.
  • Major Appliances: Save up to 30% on small and major appliances from brands including Russell Hobbs, Midea, Sharp, and more.
  • Sports: Save up to 30% on sports and outdoors equipment, apparel and tech from Canterbury, Berghaus, Xiaomi, and more.
  • Home Entertainment: Save up to 25% on TVs, projectors, streaming devices and soundbars from brands including Samsung, LG, Sony, and more.
  • Pets: Save up to 30% on pet food and supplies including Whiskas, Lily's Kitchen, and Whimzees.
  • Video Games: Save up to 20% on video games, accessories and consoles from brands including Nintendo, Koch, Take 2, Facebook Portal, and more.
  • Toys: Save up to 20% on toys and games from brands including Play-Doh, Marvel, Frozen, and more.
  • Media: Save up to 20% on Blu-ray, 4k and DVD boxsets, and more.
  • Beer, Wine & Spirits: Save up to 30% on alcohol from brands including Johnny Walker, Southern Comfort, and JJ Whitley.
  • Grocery: Save up to 25% on Tassimo, Kenco, L'OR, Costa Coffee, and more.
  • Amazon Fresh: Save up to 30% on Christmas party food, beauty and grooming gifts, cold and flu essentials, and more.
  • Home Improvement: Save up to 30% on home improvement from Bosch, Karcher, Tado, and more.
  • Health & Personal Care: Save up to 15% on household and laundry products including Finish, Fairy, and more, save up to 15% on vitamins, diet and sports nutrition including Optimum Nutrition, Vitabiotics, and more.
  • Consumer Electronics: Save up to 40% on smartphones and wearables from brands including Samsung, Xiaomi, Garmin, and more. Save up to 25% on laptops, tablets and monitors from brands including Samsung, Dell, HP, and more.
  • Amazon Brands: Save up to 25% on select styles from Amazon brands, including home, electronic, and sports essentials from Amazon Basics and Umi and Eono, furniture products for every room from Alkove, Rivet and Movian, health and personal care products from Solimo, baby care from Mama Bear, and skin care from Belei.


  • Amazon Devices: Save up to 45% off popular Amazon devices, including Echo and Kindle.
  • Amazon Music: Beginning mid-October, customers who haven’t yet tried Amazon Music Unlimited can sign up to get three months free for a limited time - with unlimited access to more than 75 million songs, ad-free, and millions of podcast episodes. In addition, with the purchase of select Amazon Echo devices, customers new to Amazon Music Unlimited can get six months free. Eligible Amazon Music Unlimited customers also now have access to premium quality streaming audio at no extra cost.
  • Prime Video: Between 12th – 18th November customers can get up to 50% off great movies and TV shows to rent or buy through Prime Video including Little Women, Harry Potter, and Chicago Fire. A broad selection of popular movies are also available to rent for Prime members only from as little as £0.99 including Midnight in the Switchgrass, Sicario 2, and Fifty Shades Freed.
  • Books: From today until 18th November, customers have access to a great range of exciting books on offer, including Roald Dahl’s Glorious Galumptious Story Collection and a range of Elmer books by David McKee, including Elmer's Christmas and Elmer’s Little Library.
  • Audible: From now, for a limited time, new Audible customers can get 3 months of membership for just 99p, and enjoy unlimited listening of thousands of select Audible Originals, podcasts, and audiobooks. Offer available until 30th November. Terms apply.
  • Kindle Unlimited: Available now, new subscribers can enjoy three months of Kindle Unlimited for £7.99, accessing millions of titles and selected magazine subscriptions, if they join by 30th November. Kindle Unlimited deal terms and conditions apply.
  • Kindle Book Deals: From now until 30th November, customers can discover a selection of hundreds of top, curated Kindle Books from as low as £0.99 each to read anytime and anywhere. Kindle Book Deals terms and conditions apply.
  • Amazon First Reads: From now until 30th November, subscribers can get early access to editors' picks, and choose one Kindle Book for £0.99 (£0.00 for Prime members), and print editions from £3.99.
  • Prime Gaming: From now until 30th November, for no additional charge Prime members can access eight PC games including Control: Ultimate Edition and Dragon Age: Inquisition. From today until 14th November, included in their membership Prime Members can also access Rise of the Tomb Raider + Bonus Content for PC. Additionally, Prime Members can unlock new and exclusive in-game content for today’s most popular games such as League of Legends, Apex Legends, and FIFA 22.

Deals going live throughout the day today (8th November) include*:

* Information correct as of 03/11/21

Shop our Black-Friday worthy deals, or explore gift ideas at The Christmas Shop on Amazon .