Today, Amazon opened its doors to the first Amazon 4-star store outside of the U.S., which offers a curated range of products that are rated 4 stars and above, are top sellers, or are trending on The store is conveniently located in Bluewater, just southeast of central London.

Amazon 4-star is a direct reflection of what customers are buying and loving on It carries products from the top categories across including consumer electronics, toys, games, books, kitchen, home, and more. Customers will also find the full range of Amazon devices in the store, including Kindle e-Readers, Fire Tablets, and Echo Dots.

Unique to Amazon 4-star, customers can shop some of’s most loved items by browsing sections such as ‘Most Wished For’ (popular products from ‘Wish Lists’), ‘Trending in Bluewater’ (items local customers are loving), and ‘Most Gifted’ (top items ordered as gifts).

“The Amazon 4-star store is a great place for customers to discover hot new releases, guaranteed page-turners, top-selling electronics, and more,” said Andy Jones, director, Amazon 4-star, UK. “Every part of the store is designed with our customers in mind and we think they will be delighted by the curated selection of the most-loved products at great prices, opportunity to test drive Amazon’s latest devices, and the convenience of pickup and returns.”

Customer Support
Our Amazon 4-star employees are here to give customers support and advice
4star QR Code
Customers can pay with cash, credit card or through the Amazon app using the 4-star QR code
Most Wished For books amazon 4-star uk
The 'Most Wished For' books section in the Amazon 4-star store in Bluewater
Customer Review Card
Customer Review Card in the Amazon 4-star store
Home and Kitchen Candle Shot
The home and kitchen section in the Amazon 4-star store
Toys and Games amazon 4-star
The toys and games section in the Amazon 4-star store
Devices and Consumer Electronics Section
Inside the store visitors can test drive the latest Amazon devices
Full Store Shot
The Amazon 4-star store in Bluewater

Curated Selection

Our curators have selected some of the very best items from the millions of products available for purchase on Collectively the products in our store have received more than 3.9 million 4- and 5-star reviews.

SMB Table amazon 4-star
Amazon 4-star features products from small businesses across the UK

Assortment will change on a regular basis as our curators respond to customer feedback and keep up with emerging trends. On opening day, customers will see Mattel’s must-have toys, the newest building sets from LEGO, best-selling books near Bluewater, Joseph Joseph’s trending kitchen gadgets, and a variety of highly-rated consumer electronics, just to name a few.

Amazon 4-star will also feature products from small businesses across the UK who continue to delight Amazon customers, like Gamely Games, a Brighton-based business that creates family-friendly games guaranteed to deliver big laughs.

“I’m so excited for people to see our games as they explore the Amazon 4-star store,” said Hazel Reynolds, CEO and founder of Gamely. “Our games bring people together to share good times with their loved ones, and we’re looking forward to seeing Amazon 4-star customers connecting through laughter at their next games night.”

Great Prices

Digital price tags are located alongside each product with the item price, average star rating, and the number of customer reviews, enabling customers to make more informed purchases. Amazon account holders will pay the same low price as they would on Prime members will receive exclusive perks and deals throughout the store. On opening day, customers who buy any Echo Show can get a Blink Mini for just £5.

Added Convenience

Customers can purchase from the millions of items available at online and collect orders at the store as soon as the next day. The store also offers convenient parcel-free, label-free returns for items purchased both in store and online. When requesting the return for the item through or the Amazon app, customers can select Amazon 4-star as the return method at no extra cost.


Where will the Amazon 4-star store be located in the UK and when can I shop it?

Our doors are open today and we look forward to welcoming customers!

  • Location:

Unit 107, Upper Guildhall
Greenhithe, Kent DA9 9ST
United Kingdom

  • Hours:

Mon-Fri: 10:00 a.m. - 9:00 p.m.
Sat: 9:00 a.m. - 9:00 p.m.
Sun: 11:00 a.m. - 5:00 p.m.

Why is Amazon opening a 4-star store in the UK?

Customers in the U.S. have told us they love shopping a store where they can discover and learn about highly rated products, enjoy convenient features such as online pickup and returns, and test drive devices, and we are excited to bring this concept to the UK.

How many 4-star stores will you open in the UK?

We’re excited to open our first Amazon 4-star in Bluewater and look forward to hearing what customers think, stay tuned!

Why 4 stars or above? Why not 5 stars?

As with any product, there will be a range of customer opinions, but anything that achieves an average of 4 stars or above demonstrates a consistent thumbs up from our customers. The average rating of products in the store is 4.6 stars!

Do I need to be an Amazon customer or Prime member to shop the store?

Anyone can shop the Amazon 4-star store. Customers with an Amazon account can purchase products in the store for the same price found on, and Prime members will find added perks and rotating deals throughout the store.

How do I pay for my items?

Customers can pay with cash, credit card or through the Amazon app using the 4-star QR code at checkout.

Will this store have Just Walk Out technology?


What benefits do you offer Amazon 4-star employees?

Employees are a core part of our store experience and are here to help customers shopping in the store. We’re proud to offer employees great pay starting at £11.10 per hour, benefits starting on day one, and opportunities for career growth.

What COVID-19 safety measures do you have in place?

The safety of our customers and employees is a priority, and we continue to evaluate the COVID-19 situation in real-time. We have taken various steps to create a safe shopping and working environment. We encourage customers to wear face coverings in our stores.

Learn more about the Amazon 4-star store in the UK.