On the 11th and 12th July, for the first time ever, Amazon Prime members have the opportunity to buy unmissable experiences to make them Feel Like A Big Deal this Prime Day 2023 – including the chance to go on set with the cast of Neighbours in Australia, head into the recording studio with Mcfly, and get business mentoring from Sara Davies MBE.

Prime Day is here with more deals than any past Prime Day offering lowest prices on Amazon devices like Fire tablets and deep discounts on popular products like Peloton bikes.

Prime Experiences celebrate the very best of Amazon Prime — from Amazon Music, Prime Video and Amazon Fresh — to fast, reliable delivery and the opportunity to buy from thousands of small businesses in the UK. Read on to learn about all the experiences and how to shop for them.

How to enter for a chance to get a once-in-a-lifetime Prime Experience

Prime Members should check out www.amazon.co.uk/primeexperiences throughout Prime Day. During Prime Day, the five experiences will drop at varying, undisclosed times, each tied to a great value deal. The first Prime member to buy each experience when it becomes clickable on the Prime Experiences page will be successful. It’s expected that demand for the one-off experiences will be high, so each lucky Prime member who successfully snaps up a Prime Experience during Prime Day will be contacted by a member of the Amazon team within 24 hours to confirm their purchase has been successful. Full Ts&Cs will be available on the individual experience pages as they become available, accessible via amazon.co.uk/primeexperiences.

Take a look at all 5 Prime Experiences

1. Meet McFly at London studio and be part of a personalised gig

Secure the ultimate afternoon with pop rock sensations McFly, where the experience really will be all about you thanks to Amazon Music. One lucky Prime member and a friend will meet McFly at their London studio and watch an intimate gig just for them, with the band even including the customer’s name in one of McFly’s hit songs during the set. To be in with a chance of purchasing this experience, customers need to keep their eyes on www.amazon.co.uk/primeexperiences and snap up the JBL Portable Speaker with the experience when it becomes clickable during Prime Day.

McFly and Prime Experiences.
You are invited to a private gig with McFly courtesy of Amazon Prime Experiences.

2. Get a private football training session with Yaya Touré

What’s the one thing that legendary footballer Yaya Touré and Amazon Prime have in common? Fast, reliable delivery! Yaya, the only player with a 100% penalty conversion rate in the Premier League, will host a private football training session, teaching one customer and three friends exactly how to deliver in the box, with a ‘perfect penalty’ tutorial alongside drills and training in set pieces. One lucky Prime member can secure the session by purchasing the Mitre Impel L30P Football with the experience when it becomes clickable on the Prime Experiences page this Prime Day - a must have for any football fanatic.

Amazon Prime Experiences with YaYa
Amazon Prime Experiences with Yaya.

3. Receive private mentoring for your small business by Sara Davies

Over 100,000 small British businesses are already selling through Amazon UK, and one budding entrepreneur is being given a chance to kickstart their success with direct mentoring from celebrity businesswoman Sara Davies MBE. The business mogul will help one lucky Prime member take their enterprise to the next level with monthly meetings and expert advice throughout the year. To have a chance of bagging the experience, budding entrepreneurs should check out the Prime Experiences page and snap up the Dingbats Wildlife Notebook when it goes live with the experience on Prime Day. Dingbats is one of the many small businesses selling on Amazon supported with leading-edge ecommerce tools and services to reach millions of customers online around the

Now Prime members get Business Prime Duo free, offering small business owners fast, free delivery and exclusive Amazon Business pricing and analytics.

Sara Davies featured for Prime Experiences
Get a private mentoring session with Sara Davies OBE.

4. Have a delicious dinner and cookery session hosted by Big Zuu and Mob

Foodie fans get ready - rapper-turned-chef, Big Zuu and stars of famed cooking channel, Mob are primed and ready to cook for your mob! The expert chefs are teaming up with Amazon Fresh to offer a supper club feast for one lucky buyer and five friends hosted at Mob’s studio. Two members of the group will also receive a personalised cookery session and behind-the-scenes Mob tour. Prime members looking to enjoy the feast should watch out for the Uten Digital Kitchen Scales when it goes live on Prime Day.

Big Zu cooking.
Get a chance to cook with Big Zu and Mob.

5. Experience Freevee Through Prime Video with The Cast of


TV Soap fans need look no further, as one Prime member will have the opportunity to take a trip to Erinsborough with a friend, meet their new 'Neighbours' and stroll through world-famous sets as seen on TV. The experience will include return flights to Melbourne, Australia for the buyer plus a guest, including four nights in a four-star hotel - all up for grabs for the first Prime member who snaps up the Amazon Basics Ultra HD HDMI cable.

Lead characters from the cast of neighbours.
Get a tour around the set of Neighbours.

Want to get started with Prime Day deals right away? Get access to 9 deals in the countdown to Prime Day.

Not a member yet? Here’s how you can easily subscribe to Prime before Prime Day.