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Pioneering: A passion for inventing
Amazon's evolution from online bookstore to device manufacturer, publishing service, global marketplace, fulfilment network and cloud computing provider is driven by our passion for pioneering and inventing on customers' behalf. The world's best inventors come to Amazon to build new technologies and services that improve the lives of customers: consumers, sellers, content creators, and developers around the world. Read more
Innovation
We're a company of builders. Of pioneers. It's our job to make bold bets, and we get our energy from inventing on behalf of customers. Here are just some of the innovations pioneered by Amazon, and we're always looking for the next one.

Amazon Partners with UK Government to explore safe use of drones for delivery

We are pleased to announce a new programme with the UK Government to explore the steps needed to make the delivery of parcels by small drones a reality for our customers.

Technology at work

Over the past 20 years, Amazon has developed from a small seller working from a garage in Seattle, to a global company with 300 million worldwide active customer accounts. In Europe alone, we have a thriving network of 40 fulfilment centers in seven countries. In 2015, we shipped over one billion units to our many customers across Europe.

Our new head office cements our long-term commitment to the UK

Our new head office is part of Amazon’s long-term commitment to the UK, having invested £6.4 billion here since 2010.

Small British businesses use Alexa to innovate

Laundrapp, a dry cleaning business in London, uses Alexa to innovate in a 150-year-old industry.

Meet Claire: one of three women selected for the Amazon Women in Innovation Bursary

Claire Doherty is one of three women in the UK to be selected for our Amazon Women in Innovation Bursary, which provides funding for up to four years of university as well as access to an Amazon mentor, to encourage women to pursue a STEM career.

Global innovation at the heart of Europe

Europe is an important component of Amazon’s innovation story and global success. That’s why we continue to invest heavily in research and development, with teams in the UK, Germany, Spain, Italy, Slovakia, Poland, the Czech Republic, Romania, Austria and Ireland working on cutting-edge technology to help innovate on behalf of customers.

Amazon Business

Amazon Business is a marketplace of more than one hundred million B2B products on Amazon.co.uk, combined with a set of unique features designed to serve the procurement needs of businesses of every size. Purchasing online for businesses has never been easier – it’s everything customers know and love about Amazon, but for business.

Machine Learning: Using Algorithms to Sort Fruit

At Amazon, we’ve been engaged in the practical application of machine learning for many years now. Some of this work is highly visible, but much of what we do with machine learning happens beneath the surface – quietly but meaningfully improving our core operations.

“Alexa, Speak Slower”

Customers can now adjust the speed of Alexa’s speech.

What is a ‘Bar Raiser’ at Amazon?

Amazon is focused on hiring well, rather than hiring quickly. The Bar Raiser Programme is just one example of why our hiring process is unique.

A digital lifeline

For these residents of Hampton Care Home, Alexa has become an empowering and comforting presence.
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