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Pioneering: A passion for inventing
Amazon's evolution from online bookstore to device manufacturer, publishing service, global marketplace, fulfilment network and cloud computing provider is driven by our passion for pioneering and inventing on customers' behalf. The world's best inventors come to Amazon to build new technologies and services that improve the lives of customers: consumers, sellers, content creators, and developers around the world. Read more
Innovation
We're a company of builders. Of pioneers. It's our job to make bold bets, and we get our energy from inventing on behalf of customers. Here are just some of the innovations pioneered by Amazon, and we're always looking for the next one.

Amazon Partners with UK Government to explore safe use of drones for delivery

We are pleased to announce a new programme with the UK Government to explore the steps needed to make the delivery of parcels by small drones a reality for our customers.

Technology at work

Over the past 20 years, Amazon has developed from a small seller working from a garage in Seattle, to a global company with 300 million worldwide active customer accounts. In Europe alone, we have a thriving network of 40 fulfilment centers in seven countries. In 2015, we shipped over one billion units to our many customers across Europe.

Small British businesses use Alexa to innovate

Laundrapp, a dry cleaning business in London, uses Alexa to innovate in a 150-year-old industry.

Computer kits designed to unleash creativity

Kano is the company behind the computer anyone can make, with simple steps, playful projects, and creative tools for people who want to make technology, not just use it. Kano launched in 2013 and developed with the help of hundreds of young people, artists, and teachers worldwide.

Our new head office cements our long-term commitment to the UK

Our new head office is part of Amazon’s long-term commitment to the UK, having invested £6.4 billion here since 2010.

Global innovation at the heart of Europe

Europe is an important component of Amazon’s innovation story and global success. That’s why we continue to invest heavily in research and development, with teams in the UK, Germany, Spain, Italy, Slovakia, Poland, the Czech Republic, Romania, Austria and Ireland working on cutting-edge technology to help innovate on behalf of customers.

Amazon Business

Amazon Business is a marketplace of more than one hundred million B2B products on Amazon.co.uk, combined with a set of unique features designed to serve the procurement needs of businesses of every size. Purchasing online for businesses has never been easier – it’s everything customers know and love about Amazon, but for business.

Machine Learning: Using Algorithms to Sort Fruit

At Amazon, we’ve been engaged in the practical application of machine learning for many years now. Some of this work is highly visible, but much of what we do with machine learning happens beneath the surface – quietly but meaningfully improving our core operations.

The art of business

As Amazon prepares to celebrate International Women’s Day, we spoke to female entrepreneur and Amazon Handmade seller Kate Chesters about how she turned her passion for art into a business.

Driving design to combat climate change

Delivery associates helped design Amazon’s new fleet of electric delivery vehicles with safety and sustainability in mind.

Will Carling on why technology is changing our experience of rugby

The former England Rugby captain explains how new data insights are providing unprecedented levels of depth and context to the game.
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