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Pioneering: A passion for inventing
Amazon's evolution from online bookstore to device manufacturer, publishing service, global marketplace, fulfilment network and cloud computing provider is driven by our passion for pioneering and inventing on customers' behalf. The world's best inventors come to Amazon to build new technologies and services that improve the lives of customers: consumers, sellers, content creators, and developers around the world. Read more
Innovation
We're a company of builders. Of pioneers. It's our job to make bold bets, and we get our energy from inventing on behalf of customers. Here are just some of the innovations pioneered by Amazon, and we're always looking for the next one.

Amazon Partners with UK Government to explore safe use of drones for delivery

We are pleased to announce a new programme with the UK Government to explore the steps needed to make the delivery of parcels by small drones a reality for our customers.

Technology at work

Over the past 20 years, Amazon has developed from a small seller working from a garage in Seattle, to a global company with 300 million worldwide active customer accounts. In Europe alone, we have a thriving network of 40 fulfilment centers in seven countries. In 2015, we shipped over one billion units to our many customers across Europe.

Small British businesses use Alexa to innovate

Laundrapp, a dry cleaning business in London, uses Alexa to innovate in a 150-year-old industry.

Look inside an Amazon Fulfilment Centre with a guided video tour

Due to the safety and wellbeing of employees and the public, our in-person tours of our Fulfillment Centers are paused at the moment. But we have made it possible to have a look inside and join our FC Tours team on a virtual video tour.

Alexa becomes world’s first ‘Voice Assistant Referee’

‘VARlexa’, the world’s first Voice Assistant Referee, has launched for the upcoming Prime Video Premier League matches.

Global innovation at the heart of Europe

Europe is an important component of Amazon’s innovation story and global success. That’s why we continue to invest heavily in research and development, with teams in the UK, Germany, Spain, Italy, Slovakia, Poland, the Czech Republic, Romania, Austria and Ireland working on cutting-edge technology to help innovate on behalf of customers.

Amazon Business

Amazon Business is a marketplace of more than one hundred million B2B products on Amazon.co.uk, combined with a set of unique features designed to serve the procurement needs of businesses of every size. Purchasing online for businesses has never been easier – it’s everything customers know and love about Amazon, but for business.

Machine Learning: Using Algorithms to Sort Fruit

At Amazon, we’ve been engaged in the practical application of machine learning for many years now. Some of this work is highly visible, but much of what we do with machine learning happens beneath the surface – quietly but meaningfully improving our core operations.

Watch festive entertainment on Echo Show with Netflix and new video features

Netflix, Spotify podcasts and video calling all get an update on Echo devices to bring customers more joy this holiday season.

“Alexa, play The Queen’s Christmas Day Message”

Her Majesty The Queen’s Christmas Message will include an innovative digital expansion this year. Alexa customers across the Commonwealth, and beyond, will be able to listen via Amazon Alexa devices.

Amazon invests in ZeroAvia to support the development of sustainable aviation

Latest Climate Pledge Fund recipient is on a mission to transition the world to zero-emission, hydrogen-fueled flights
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