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Pioneering: A passion for inventing
Amazon's evolution from online bookstore to device manufacturer, publishing service, global marketplace, fulfilment network and cloud computing provider is driven by our passion for pioneering and inventing on customers' behalf. The world's best inventors come to Amazon to build new technologies and services that improve the lives of customers: consumers, sellers, content creators, and developers around the world. Read more
Innovation
We're a company of builders. Of pioneers. It's our job to make bold bets, and we get our energy from inventing on behalf of customers. Here are just some of the innovations pioneered by Amazon, and we're always looking for the next one.

Amazon Partners with UK Government to explore safe use of drones for delivery

We are pleased to announce a new programme with the UK Government to explore the steps needed to make the delivery of parcels by small drones a reality for our customers.

Technology at work

Over the past 20 years, Amazon has developed from a small seller working from a garage in Seattle, to a global company with 300 million worldwide active customer accounts. In Europe alone, we have a thriving network of 40 fulfilment centers in seven countries. In 2015, we shipped over one billion units to our many customers across Europe.

Small British businesses use Alexa to innovate

Laundrapp, a dry cleaning business in London, uses Alexa to innovate in a 150-year-old industry.

Our new head office cements our long-term commitment to the UK

Our new head office is part of Amazon’s long-term commitment to the UK, having invested £6.4 billion here since 2010.

Look inside an Amazon Fulfilment Centre with a guided video tour

Due to the safety and wellbeing of employees and the public, our in-person tours of our Fulfillment Centers are paused at the moment. But we have made it possible to have a look inside and join our FC Tours team on a virtual video tour.

Global innovation at the heart of Europe

Europe is an important component of Amazon’s innovation story and global success. That’s why we continue to invest heavily in research and development, with teams in the UK, Germany, Spain, Italy, Slovakia, Poland, the Czech Republic, Romania, Austria and Ireland working on cutting-edge technology to help innovate on behalf of customers.

Amazon Business

Amazon Business is a marketplace of more than one hundred million B2B products on Amazon.co.uk, combined with a set of unique features designed to serve the procurement needs of businesses of every size. Purchasing online for businesses has never been easier – it’s everything customers know and love about Amazon, but for business.

Machine Learning: Using Algorithms to Sort Fruit

At Amazon, we’ve been engaged in the practical application of machine learning for many years now. Some of this work is highly visible, but much of what we do with machine learning happens beneath the surface – quietly but meaningfully improving our core operations.

Voiceitt launches innovative speech recognition app with Alexa integration to improve communication for individuals with speech impairments

The new app enables people with non-standard speech to talk with others and to control Alexa-enabled smart home devices using their own voices.

Amazon unveils European Operations Innovation Lab to develop new technologies that enhance employee safety and wellbeing

New ergonomic technologies in development revealed by Amazon to further support frontline employees and help keep them safe.

Amazon invests in BETA Technologies to accelerate zero-emission air transportation

Amazon Climate Pledge Fund recipient BETA Technologies is reshaping air transportation with its fully-electric, zero-emission aircraft.
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