Customers can also take a photo of the virtual sunglasses they’re trying on and share the photo with friends through social media.
Available at amazon.co.uk/virtualtryon on 16 August, Virtual Try-On – VTO - for Sunglasses allows customers to visualize how a pair of sunglasses will look on themselves from every angle of their face, while shopping for fashion online.
Amazon is constantly looking for immersive and innovative ways to make shopping for fashion online easier for customers, and Virtual Try On is a fun interactive feature that can be used on the go or from the comfort of their homes, to make better, more informed purchasing decisions.
Starting today, Virtual Try-On for Eyewear can be accessed via www.amazon.co.uk/virtualtryon, with more fashion categories such as shoes to be added over the course of time. Over 1500 sunglasses styles are available this summer across Europe from brands including Tommy Hilfiger, Hawkers, Lacoste, Polaroid and more.
“We’re thrilled to be introducing another innovative feature for our Amazon fashion customers,” said Ruth Diaz, VP Amazon Fashion Europe. “Finding the perfect pair of sunglasses online that you will love and wear all year is now fun and easy with Virtual Try On technology. We look forward to listening to our customers and brands enhancing the VTO experience with more product categories and styles to come”.
After opening the Amazon Shopping App on iOS devices, customers can discover the full selection of Virtual Try On eligible sunglasses styles directly from the Amazon Fashion homepage.
Find a pair they love, tap on the “Virtual Try On” button on the product detail page, point the front camera on their mobile device at their face to see how the glasses look on them from all angles and in all available colours, then choose the style that suits them best. Customers can also take a photo of the virtual sunglasses they’re trying on and share the photo with friends through social media.