Amazon has officially unwrapped its Toys We Love list for 2025, revealing the must-have toys set to top Christmas wish lists this year.
From iconic franchises and trending collectibles to family-friendly games and creative activity kits, each item on this year’s list has been hand-picked by Amazon’s toy experts, rated four stars or higher by shoppers, and is guaranteed to deliver joy on Christmas morning.
Amazon’s top 10 toys this Christmas (in alphabetical order)
Asmodee Brick Like This! The Official LEGO Party Game
This fast-paced stacking game from the iconic LEGO brand is set to transform family gatherings this Christmas into an exhilarating showdown with the Asmodee Brick Like This! Official LEGO Party Game. From little builders to adult fans, this quirky twist on the classic construction game is guaranteed to be fun for all during the festive season.
Dickie Toys Stitch Surfboard
Amazon is bringing a wave of festive fun to the 2025 list with the Dickie Toys Stitch Surfboard, where young Disney fans can interact via remote control with a pint-sized Stitch, performing cool 360° spins and wheelies.
DJ Furby Interactive Plush Toy
The iconic owl-like creature that was a “must-have” for people born in the '90s is making an eagerly anticipated return on Amazon’s list for 2025. The DJ Furby Interactive Plush will bring the festive beats when sitting under the tree this year, through its new features such as upbeat jams and glowing lights.
Learning Resources Numberblocks Wooden Building Blocks Activity Set
A popular option for children aged three and over, young minds can unwrap the gift of learning this Christmas with the Wooden Building Blocks Activity Set by Numberblocks. Set to become a festive favourite, this toy enhances motor skills and colour recognition.
LEGO Creator 3-in-1 Wild Animals: Majestic Rhino With Birds Toy
Bringing a touch of wild to the festive season, LEGO has released the perfect gift for young animal lovers with the Creator 3-in-1 Wild Animals: Majestic Rhino With Birds Toy. From having the option to build either a majestic rhino, playful hippo, or charming walrus, children aged nine and over can unleash their inner creativity this Christmas.
Mattel Brick Shop Hot Wheels Premium Series Building Set, Mercedes-Benz 300 SL With 1600 Pieces
Young car enthusiasts can rev up the holiday spirit with the Mattel Brick Shop Hot Wheels Mercedes-Benz 300 SL—a small-scale masterpiece that brings classic motor elegance to festive family celebrations. This buildable icon features authentic details from a classic Mercedes-Benz, perfect for children aged 17+ and up.
Pets Alive Mama Turtle Surprise
Zuru’s Pets Alive Mama Turtle Surprise is also predicted to be in-demand this Christmas, as Mama Turtle comes to life in a realistic habitat, simply by adding water.
PLAYMOBIL Sky Trails Starter Kit Construction Toy
One of the latest releases from family favourite Playmobil, children can zoom into the festive season with the Sky Trails Starter Kit. From building action-packed courses full of twists and turns, all whilst boosting motor skills and imagination, this is the perfect gift for young thrill-seekers from ages seven and up.
Rainbow High Air Brush & Create
A perfect gift to inspire self-expression and imaginative play during the festive season, the Rainbow High Air Brush & Create is available on Amazon as part of the ‘Rainbow High’ store, and comes with changeable vibrant outfits, hairstyles, and accessories.
Squishmallows Amazon Exclusive Holiday Fox
The limited-edition Squishmallows Holiday Fox, available exclusively on Amazon UK, is the perfect Christmas morning companion. James, the Orange Holiday Fox, is dressed in holiday attire, complete with a plaid scarf, and is made with ultrasoft, high-quality material.
How Amazon will support families in need this Christmas
Hundreds of toys from this year’s list will also be donated to families in need in time for Christmas as part of The Multibank charity initiative.
The Multibank initiative was created to meet the needs of families and individuals living in poverty by taking surplus products donated by businesses and giving them to those in need. To date, the Multibank network has donated more than 12 million essential items to over 800,000 families across the UK.
The toys will be delivered on a festive fleet of toy cars which will take to the road to deliver toys from this year’s must-have list to families in need in the lead up to Christmas.
Katharine Sacks-Jones, Chief Executive Officer at The Multibank, added: “We see firsthand the challenges and financial pressures that families and children across the UK face daily, but these are made all the more difficult during the winter months.
"That is why initiatives such as the Multibank are so important, offering support to families living in poverty all year round and now, with the generosity of Amazon and other businesses, we can spread some festive joy and bring smiles to children this Christmas by donating some of this year’s most wanted toys.”
Customers can shop this year’s hand-picked toys, plus many more from Amazon’s Kids Gift Book, to find the perfect gift. Customers with Amazon Prime can enjoy fast, free delivery, and peace of mind for those last-minute purchases as Christmas approaches.
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