Following the launch of AmazonFresh last month for customers in select London postcodes, Amazon.co.uk today announced the introduction of Amazon Dash. Dash is a quick and easy way to place a grocery order on Amazon.co.uk. Customers can scan a product barcode or say the name of a product to add items automatically into their Amazon.co.uk basket. These items are then ready for purchase the next time the customer visits the Amazon.co.uk website or mobile app. Dash is available for AmazonFresh customers, initially at no additional charge with their second AmazonFresh order, from now until 28th August 2016.

Whether a customer is reading a recipe or restocking their fridge, Dash allows them to build their shopping list without having to browse Amazon.co.uk on a smartphone, tablet or computer. The device learns as it is used, recognising millions of products including groceries, household, health and beauty products, enabling customers to keep track of their weekly grocery order and more.