Amazon has announced that customers shopping on are estimated to save more than £250 million on deals over the holiday season, compared to the recent selling price on Amazon UK.

Customers can find more Black Friday worthy deals than ever before at Plus, there are more than 85,000 small and medium sized businesses selling on Amazon, with many of these offering deals across Black Friday Week. Customers can sort deals by small business, look for the small business badge across Amazon, or shop small by checking for the small business badge.

Amazon’s Black Friday Week is here with more deals than ever before. Image of yeti with hairdryer
Amazon’s Black Friday Week is here with more deals than ever before
Amazon’s Black Friday Week deals kick off at 00.01am GMT on Friday 18th November 2022, including great discounts on brands such as Philips, Johnnie Walker, Rimmel London, and Sony. Black Friday Week runs until 23.59pm GMT 28th November 2022.

Price Matching One Million Products on Amazon UK

In addition to the savings earned through this year’s selection of deals, customers will also save money as Amazon teams work to price-match products, to ensure low prices for our customers all year round. Research scientists and software developers at Amazon build technology and systems to frequently monitor products sold by Amazon and compare them to leading online retailers in each product category. The team matches prices on more than one million products in the UK, as compared to the lowest credible competitor. This means customers can be confident that when they shop on Amazon, they will find low prices on a wide selection of products, every day.

“We are acutely aware of the cost pressures customers are facing at the moment. We’re doing everything we can to make sure we’re offering customers great savings this holiday season, and throughout the year,” said John Boumphrey, UK Country Manager for Amazon. “Our deals will save customers over £250 million this holiday season, and this is on top of savings from price matching more than a million products. We hope these savings help customers find the perfect gift for a loved one this year.”

Amazon’s 2022 Christmas campaign, directed by Taika Waititi, shows a heart-warming story celebrating the inventive spirit of a loving father who is inspired to create a very special and thoughtful experience for his young daughter, proving joy is something we make.

Annual Report Reveals Amazon Price Leadership

Profitero, the global eCommerce analytics company, also published the results of its annual UK Price study, revealing stark online price differences across 15 leading retailers, including Asda, Amazon, John Lewis and Ocado. The study analysed online prices for over 11,000 exact-matched products, finding that Amazon’s prices were an average 13% lower than other retailers across everyday essential items, such as food & beverages, as well as typical Christmas gift categories like electronics, toys and video games.

Learn more about the deals on gifts this Black Friday.